Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes
1. They lack a strategy to gain traffic.
Websites don’t gain traffic on their own. It is earned.
You can pay for it and you can generate it on your own.
But without a strategy to gain it, your site will fail to produce leads.
The Soluton: The best ways to drive an audience to your site.
2. They lack high impact messaging.
You have just an instant to communicate a message with your visitor. Don’t blow it.
Use words and imagery that makes them understand that you can help them with their quest.
They want to know: Who are you? Can you help me? How do we begin?
The Soluton: The best ways to to create high impact messaging:
3. They offer nothing unique as a call to action.
If every other real estate website out there is offering a property search, a home value request, listing alerts, or the like, then that’s your cue to offer something different. You can still have these options on your website, but don’t trot them out like you’re offering something that your visitor is looking for. They’re not.
The Solution: Offer actions that your visitor will truly appreciate.
A few ideas:
4. They have weak content. Weak content repels an audience.
Examples of Weak content:
Strong Content is how you attract an audience.
Strong Content is how you build understanding and trust with your audience.
Strong Content makes you look like the expert.
The Solution: Create content that satisfies the following:
Your audience is looking for answers to their questions. Anticipate and answer them.
They are looking for guidance in their real estate journey. They are the HERO, you are the GUIDE.
They are looking for someone they can trust. Educating them builds trust.
They are looking for someone who empathizes with their challenges.
If you can’t make the content happen because you don’t have the time, or interest, or language skills, then you need to seek someone who does. Having strong content on your website is crucial for connecting with your visitor and that is the first step in “generating leads.”
Don’t just hire whomever to help with your website’s content. Hire someone who cares and understands your business. Hire someone that you are willing and able to spend time with to train to write on your behalf. This relationship needs to be healthy and maintained in order for you to get the results you want.
With an incredible track record of our clients’ websites being a healthly lead source for their business, you can trust that we’ll make you a success as well.
If you would like to take a deeper dive on understanding how to generate leads with your real estate website just let us know. At no charge to you, we’d be happy to discuss this important topic. We’re available by email, text, phone, chat, or feel free to book a call at any time.