Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice

The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

May 4, 2021

What Is The Story We Are Telling On The Homepage, And How Do We Tell It?

The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1. Recognize Our Visitor’s Challenges We recognize that you have an issue/ a challenge […]
April 30, 2021

Who is the Hero of the Homepage Story?

The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we are telling. Who is it? Is it you, and […]
April 28, 2021

What Is The Goal Of Your Website Homepage?

The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve their challenges. The Decisions: We focus on getting the following affirmatives: […]
April 28, 2021

How To Choose An Effective Homepage Hero Image

Why it matters: The Hero Image, when chosen properly, is your most effective story-telling tool. Its origins come from the Hero Prop in plays. The large, easy to see stage prop that sets the scene… the scene where we empathize with the main character (the hero). The Hero Image should […]