February 11, 2011
Let’s begin by outlining what we consider to be a custom designed blogsite. Upon starting, you and your designer consider and discuss the following: Architecture The specific design and organization of the main containers of the site. This includes, but is not limited to the header, navigation, content containers, sidebars, […]
January 18, 2011
Most of the time we focus on the positive here at the Tomato; what works, paths to success, tips and tricks, etc. Well it’s time to help the audience stop making the mistakes that can kill their blog. The most obvious cause of a dead blog is not writing to it. But […]
December 16, 2010
You Just Need To Stick With It Ask yourself: What are you trying to accomplish with your online marketing? What is your intended audience looking for? What is your contribution to the internet? 1. What are you trying to accomplish with your online strategy? Generate business is the main goal, […]
December 15, 2010
Don’t get caught wearing the Bad Idea Jeans Let me start by pointing out what aren’t shortcuts. 1. Having someone else provide content for you. This perceived shortcut comes in many forms, and they are all shortcuts to failure. Having your webdesign company provide content for you. I am often asked […]
March 31, 2009
Don’t Get Caught On Your Knees Sifting For Gold When You Could Be On Stage, Making A Lasting Impression. I am so proud of the real estate industry. You’ve come so far! In the latter half of the 90’s decade, as the Internet promised to be a modern gold rush, […]
February 20, 2008
Fail to prepare, prepare to fail No one is denying that there has been a shake-up in the real estate industry. Empty cubicles, where there once was a waiting list, tell the story better than I could. A thinning of the herd is always a positive thing for those staying […]
January 22, 2008
Our favorite “Tell-it-like-it-is” correspondent from the real estate blogosphere, Teresa Boardman, is back with her first Tomato contribution of 2008. Recently there has been some discussion as to what approach we should take when it comes to considering the search engines with a real estate blog article writing style. Teresa, a proven success with […]
November 9, 2007
*Edit – For context, this article was originally written Nov 9th, 2007. This past week’s Collaborative Article topic has been focused on the Future of the Real Estate Blog. Inside the Tomato Matrix, the gang hashed out 2 specific questions: 1. What do you see as the future of the real […]
July 29, 2007
I have a theory about the effectiveness of our blogging that is supported as I look for its effect in the search engines (read: Google). Regular Blogging + Core Focus + Ping = News Source Recognition in Google. I have to maintain that this is a theory, because I am […]