May 13, 2021
Styrofoam: Empty calorie words that simply fill in for cogent, meaningful content. The Goal: Find language that better connects the dots to what you really need to say/communicate. Examples of Styrofoam Words: Above and Beyond Expert Results Change Expertise Service Cutting Edge Less Specialist Dreams More State of the […]
November 22, 2016
Or whats the shortest post I can publish and still see good results? The following is an argument for short real estate blog posts… even though I know that longer posts will perform better. The 300 Word Myth? The idea that a post needs to be at least 300 words […]
July 1, 2016
When you correctly anticipate what your target audience is going to be searching for in Google, you reap huge traffic dividends. Each landmark holiday provides you with the opportunity to drive a huge amount of targeted web traffic to your real estate website. Your broad target market is residents and […]
October 4, 2012
Photo by Evan Swigart. In order for something to be made perfect we need to determine what criteria we’re aiming to satisfy. For me, when you publish an article, you should aim to accomplish at least the following: 1. Help you be found by the target audience, including search engines and your […]
September 21, 2012
Biting off more than you can chew will be the death of your real estate blogging. But I hear it all the time: “My blog needs to showcase that I specialize in these 10 communities.” But I want to make sure that people know how much ground I cover. […]
August 31, 2012
Most real estate business generated through the internet is capturing interested buyers. The reason is simple: Buyers are generally very active online while searching for property. With the internet, one can dig through 100s of listings before making a decision to go see one in person. This process can take months as they get more and more […]
July 12, 2012
Do you want blogging to generate real estate leads from the get-go? Zero in on your target with unwavering focus. This simple exercise below will make all the difference and clear the path to your success. I guarantee it. Step 1. Who’s your Bob? I ask this of every new […]
June 7, 2012
This is the 7th in a series of brief blog articles inspired by Good Earth Tea® quotes. “Inactivity is the biggest sin in boxing.” – Sugar Ray Leonard. OK – so I am cheating. This is not an actual GET quote. But I ran across it the other day and […]
May 8, 2012
This article was composed (almost) entirely using Microsoft’s speech recognition program in Windows 7. I dictated directly into the WordPress text editor. Since I started blogging six years ago, my typing speed has improved considerably. I used to be a hunt-and-peck typer, sufferings through each paragraph. But now, after tens […]