Why it matters: The Hero Image, when chosen properly, is your most effective story-telling tool. Its origins come from the Hero Prop in plays. The large, easy to see stage prop that sets the scene… the scene where we empathize with the main character (the hero). The Hero Image should bring immediate clarity of message to your audience.
How it works: These are ways we look to leverage the Hero Image
Select a Compelling Image. Choose an image that your target audience recognizes as being part of their life, or the life they want. This familiarity assures them that the site is for them. Avoid obvious stock photos. Be authentic. Don’t use images you don’t have a license to use.
Make a Compelling Claim. Your hero image coupled with this claim is your first impression. This statement is the reason they will stay longer. Workshop this statement until it is pithy, and powerful.
Offer a Compelling Call To Action. Be upfront about what you want your audience to do. This site is your opportunity to compel them to connect. Put it put there.
Should I use a Slideshow for my Hero Image?
Should I use a Video for my Hero Image?
If you would like to take a deeper dive into how to choose an effective hero image just let us know. At no charge to you, we’d be happy to discuss this important topic. We’re available by email, text, phone, chat, or feel free to schedule an appointment at any time.