June 11, 2021
The Lede: Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes The Mistakes: They lack a strategy to gain traffic. They lack high impact messaging. They offer nothing unique as a call to action. They have weak content. 1. They lack a strategy to gain […]
March 10, 2017
A few months ago we wrapped up on a website project for Greg Collins and Ana Gispert. Since then, things have gone very well. Our goal together was to develop a real estate website that would allow them to focus on attracting and earning the trust of a specific audience: […]
August 31, 2012
Most real estate business generated through the internet is capturing interested buyers. The reason is simple: Buyers are generally very active online while searching for property. With the internet, one can dig through 100s of listings before making a decision to go see one in person. This process can take months as they get more and more […]
May 4, 2012
The Cairn This is the 6th in a series of brief blog articles inspired by Good Earth Tea® quotes. “He that can have patience can have what he will.” -Benjamin Franklin 1706 -1790 One of the most common questions we get from new clients is “how long will it take […]
February 3, 2012
“The Goal, as captured by Ray Lussier in 1970 This is the 5th in a series of brief blog articles inspired by Good Earth Tea® quotes. “A pound of pluck is worth a ton of luck.” -James A Garfield 1831-1881 I played hockey as a boy and I believe the […]
January 3, 2011
Photo by Chris Williamson. Introducing guest author, and real estate blogging savant, Ardell DellaLoggia: If you know me, you know that I consider LEAD and DEAL to be “dirty four letter words” that we should all strike from our vocabulary. If you haven’t already done that, make it your New […]
December 16, 2010
You Just Need To Stick With It Ask yourself: What are you trying to accomplish with your online marketing? What is your intended audience looking for? What is your contribution to the internet? 1. What are you trying to accomplish with your online strategy? Generate business is the main goal, […]
April 1, 2010
On nearly every call with a real estate blogger looking for advice, I end up having them consider both of the following. Everything else is at best tertiary to these concerns and can probably be satisfied by simply keeping these primary items in mind. 1. Why Are Your Visitors On Your […]
January 11, 2010
I believe I have developed TMJ. For the last month I have had frequent headaches and a persistent clicking in my right ear. The sensation varies from an annoying pop to a painful snap. I have been doing light research on the issue since it began, and am now really […]