Normally I reserve this blog for articles regarding content marketing advice, but today I’m mixing it up and giving you some unsolicited real estate advice. I recently read a post on Reddit that made me think of you all: Homeowners of Reddit: When you purchased your first home, what item […]
When you correctly anticipate what your target audience is going to be searching for in Google, you reap huge traffic dividends. Each landmark holiday provides you with the opportunity to drive a huge amount of targeted web traffic to your real estate website. Your broad target market is residents and […]
Hopefully the answer is “no.” I am a web developer, not a licensed real estate agent. I don’t know very much about the nuances and laws of conducting business as a REALTOR®. I’ve never been to your community. I’ve never helped anyone buy or sell a home. I’ve never had […]
Those huge photos on your website are driving away your visitors. Creating a strong first-impression-emotion in your audience is a great strategy to keep visitors on your site. But when that first-impression-emotion is annoyance your bounce-rate will skyrocket. The current trend is to use large, full-width, high-impact images to create emotion in your […]
Starting April 21st, Google will give higher rankings to mobile friendly websites. If your competition has a mobile friendly site, and you don’t, they will most likely preform better in competitive search results. Late last year, Google started to highlight mobile friendly websites, and now they are giving them preference in the […]
Lori Turoff of Hoboken, NJ. Website: HobokenRealEstateNews.com Tomato: How long has blogging been a part of your real estate marketing strategy? LT: Well, ever since we first connected way back in late 2007. From the blog I get 90% of my business. Down from 100 only because I get some referrals […]
The ubiquitous Property Quick Search has been a tough design element to evolve beyond. Everyone seems to have one, but is it necessary? I only ask because there is a solid argument against its value. Argument Against a Property Quick Search It’s a sure bet that the visitors that you […]
U.S. Navy photo by Mass Communication Specialist 2nd Class Ben A. Gonzales The usefulness of your website to your visitor needs to be established in the first impression. Here’s how you make sure you are successful in that effort. Step 1. Establish EXACTLY who your target audience is. Step […]
A curious package arrived the other day. It’s contents just as curious. An Electron Robot and a note expressing that they would appreciate me blogging about it. Apparently it has to do with a new marketing campaign that C.A.R. launched with the help of indie marketing firm Red Tettemer. I […]
Part Two: The Navigation Almost every article we write should could start off the same way: Consider the audience you are intending to attract to your website. Make every decision with them in mind. The navigation of your site is no exception. Applying the above to the decision of how to lay-out […]
