Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice


The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

June 11, 2021
Not Getting Leads From WebsiteNot Getting Leads From Website

Your Website Fails to Generate Leads Because of These 4 Mistakes

The Lede: Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes The Mistakes:  They lack a strategy to gain traffic. They lack high impact messaging. They offer nothing unique as a call to action. They have weak content. 1. They lack a strategy to gain […]
May 13, 2021

We Gotta Stop Feeding The Audience Styrofoam Slogans On The Homepage

Styrofoam: Empty calorie words that simply fill in for cogent, meaningful content. The Goal: Find language that better connects the dots to what you really need to say/communicate. Examples of Styrofoam Words:    Above and Beyond Expert Results Change Expertise Service Cutting Edge Less Specialist Dreams More State of the […]
May 4, 2021
The Homepage StoryThe Homepage Story

What Is The Story We Are Telling On The Homepage, And How Do We Tell It?

The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1. Recognize Our Visitor’s Challenges We recognize that you have an issue/ a challenge […]
April 30, 2021

Who is the Hero of the Homepage Story?

The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we are telling. Who is it? Is it you, and […]
April 28, 2021
Your audience wants guideance to complete their journeyYour audience wants guideance to complete their journey

What Is The Goal Of Your Website Homepage?

The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve their challenges. The Decisions: We focus on getting the following affirmatives: […]
April 28, 2021
How To Choose The Best Hero ImageHow To Choose The Best Hero Image

How To Choose An Effective Homepage Hero Image

Why it matters: The Hero Image, when chosen properly, is your most effective story-telling tool. Its origins come from the Hero Prop in plays. The large, easy to see stage prop that sets the scene… the scene where we empathize with the main character (the hero). The Hero Image should […]
July 8, 2020
Privacy PoliciesPrivacy Policies

Why Real Estate Agent Websites Need A Privacy Policy

The following is a post written by Hans Skillrud, Cofounder Termageddon LLC. We have recently partneted with Termageddon to help Real Estate Tomato clients maintain compliance with ever-changing Privacy Laws. If you work in real estate, you have probably experienced the satisfaction of helping clients navigate the various challenges of […]
July 12, 2019

If You Have A Contact Form On Your Site, You Could Face Huge Privacy Law Fines

Recent internet privacy laws have been passed that affect every website looking to capture information from their visitors. If your site has a contact form, requiring personal info (name, email, etc), then there is a good chance you are in violation of these laws. Here are the passed Privacy  Laws […]
December 1, 2017
What The Heck Are Google Sitelinks And Why Do I Need Them?What The Heck Are Google Sitelinks And Why Do I Need Them?

What The Heck Are Google Sitelinks And Why Do I Need Them?

When your site is the #1 search result you have a chance at having Google sitelinks appear below your listing. This is what they look like: Sitelinks are shortcuts or a table of contents meant to help users navigate your site quickly as opposed to having to load the homepage […]