Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice

The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

December 13, 2022

Why It Is So Hard To Find Someone To Blog Effectively For You?

Because they are mostly lazy scammers that sell snake oil. Or… The good ones are too expensive and already too busy to take on new business. The problem with paying someone to blog for you is that if you don’t know what it takes to be an effective blogger in […]
December 9, 2022

How Often Should I Blog If I Want To Succeed In Google?

Nearly all agents who try blogging give up in less than 2 months. Half quit after 2 posts. Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts Another half after the […]
December 8, 2022

As The Market Shifts So Do Your Customers’ Questions. This Is What Blogging Is For.

“Change is the only constant in life.” – Heraclitus Your sellers have new questions. Your buyers have new questions. Your neighbors have new questions. You need to have good answers. Answers that make sense. Answers that you can support in face of all the misconceptions they already have. Blogging is […]
December 3, 2022

The Hardest Thing About Blogging Is Keeping At It – But It Is Worth It

Ugh are you still talking about blogging? Hell yeah I am! You’re just chapped because it’s something you know you should do, but never do. I’m the same with going to the gym for some. I wish someone could go to the gym for me, workout for an hour, and […]
June 11, 2021

Your Website Fails to Generate Leads Because of These 4 Mistakes

The Lede: Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes The Mistakes:  They lack a strategy to gain traffic. They lack high impact messaging. They offer nothing unique as a call to action. They have weak content. 1. They lack a strategy to gain […]
May 13, 2021

We Gotta Stop Feeding The Audience Styrofoam Slogans On The Homepage

Styrofoam: Empty calorie words that simply fill in for cogent, meaningful content. The Goal: Find language that better connects the dots to what you really need to say/communicate. Examples of Styrofoam Words:    Above and Beyond Expert Results Change Expertise Service Cutting Edge Less Specialist Dreams More State of the […]
May 4, 2021

What Is The Story We Are Telling On The Homepage, And How Do We Tell It?

The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1. Recognize Our Visitor’s Challenges We recognize that you have an issue/ a challenge […]
April 30, 2021

Who is the Hero of the Homepage Story?

The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we are telling. Who is it? Is it you, and […]
April 28, 2021

What Is The Goal Of Your Website Homepage?

The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve their challenges. The Decisions: We focus on getting the following affirmatives: […]