November 28, 2016
With real estate blogging, when someone asks “Does it work?” they mean, “Does it generate business?” It does. Here’s why: You build trust and earn new clients through reliable counsel. Your potential clients have questions. You have the answers. Your blog is the vehicle that delivers the answers to your […]
May 26, 2016
Those huge photos on your website are driving away your visitors. Creating a strong first-impression-emotion in your audience is a great strategy to keep visitors on your site. But when that first-impression-emotion is annoyance your bounce-rate will skyrocket. The current trend is to use large, full-width, high-impact images to create emotion in your […]
October 4, 2012
Photo by Evan Swigart. In order for something to be made perfect we need to determine what criteria we’re aiming to satisfy. For me, when you publish an article, you should aim to accomplish at least the following: 1. Help you be found by the target audience, including search engines and your […]
September 21, 2012
Biting off more than you can chew will be the death of your real estate blogging. But I hear it all the time: “My blog needs to showcase that I specialize in these 10 communities.” But I want to make sure that people know how much ground I cover. […]
September 20, 2012
The following are tips that will instantly improve your website’s SEO, Aesthetics, and Visitor Experience. The goal of this article is to quickly and significantly improve your site’s visibility and user experience. If you have been actively blogging for a while then I can guarantee that you will find great value […]
May 11, 2012
It took a lot longer than I had anticipated to design the infographic, so I hope you all enjoy it! If you can’t make the content happen because you don’t have the time, or interest, or language skills, then you need to seek someone who does. Having strong content on […]
January 11, 2012
I’ve written a lot of posts. Some might say I have the hang of it now – but this wasn’t always the case. I used to hate writing. I did poorly in English classes in high school, poorly on the Reading/Writing portion of the SATs, and got a C- in […]
January 10, 2012
Taking time off from writing on your blog whether intentional or just an effect of your focus on other elements of your business does not need to be its demise. Note: If you have taken a break, inadvertently or not, and you don’t see yourself getting back on the train […]
March 25, 2011
As mentioned in the recent article about using images, we’ve received great feedback during our live reviews of the websites submitted by our free webinar attendees. I bring it up again, because another common infraction we see during our website reviews is an inconsistent use of fonts. Here are some sound tips […]