Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice


The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

October 24, 2006
The Secret To Successful Comments

The Secret To Successful Comments

In an earlier post I wrote about how to jump into oncoming traffic as a way to increase targeted visitors to your blog.  The main concept is to get out into the blogosphere and start making an effort to leave comments on other blogs that already have an audience that […]
October 22, 2006
3 Soft Barriers – How To Generate Leads Through Blogging

3 Soft Barriers – How To Generate Leads Through Blogging

The Soft Barrier is a lead generating, online form that asks for as little personal information as possible. The strategy is to have the visitor exchange their personal info in order to access information worth the exchange.  “Name and email required” is the info one needs to effectively include the […]
October 18, 2006
Is Internet Marketing, Traditional Marketing?

Is Internet Marketing, Traditional Marketing?

Can Internet Marketing now be considered Traditional Marketing? Nearly 90% of home buyers begin their search online. (100% of buyers I’ve ever spoken with begin their search online.) More than 70% of agents have a personal online presence (read: website, blog, etc) (100% of agents I work with have a […]
October 14, 2006
Your Blog Is Bait – How To Use Blogging To Generate Leads

Your Blog Is Bait – How To Use Blogging To Generate Leads

A comment by a left by reader (we’ll call her Angie) inspired this article. In her comment, Angie expressed that her blog, although “noteworthy” (30+ hits a day) on a daily traffic scale, was failing to produce leads.  So much so, that after more than a year of regular blogging, […]
October 12, 2006
Being Business Friendly In Business Blogging

Being Business Friendly In Business Blogging

Business Blogging is not: Gossip Gossip is rumor.  Good business needs good facts. A Journal The day-to-day events in your life are not business.  Don’t assume that your site’s traffic is the same as having interest in you personally. A Story Stories that are not related to your business aren’t […]
October 4, 2006
“Why Have A Website At All?”

“Why Have A Website At All?”

Last week’s article: The Business Blog vs. The Real Estate Website prompted the same question from both Bonnie Erickson and Teresa Boardman: “Why have a website at all?” It seemed like a great opportunity for a blog post, to defend the standard website, so thanks ladies. We, who are avid bloggers […]
September 29, 2006
No Time To Blog? Bloggers’ Block? 6 Strategies To Developing Quick and Beneficial Blog Content

No Time To Blog? Bloggers’ Block? 6 Strategies To Developing Quick and Beneficial Blog Content

After over 100 days straight of posting to the Tomato, you may (read: should) be wondering to yourself if there’s a life outside of this blog?   We’re often asked, “How do you come up with all of that information?”  “How do you find the time?”  “How can you still manage […]
September 25, 2006
The Business Blog vs. The Real Estate Website

The Business Blog vs. The Real Estate Website

Photo by Alex92287 As the parking lot of opportunity begins to fill, and more and more Realtors are grabbing their surfboard in an attempt to ride this wave of change called Web 2.0, one question rings most frequent: “What is the difference between a website and a blog.” Sounds innocent […]
September 24, 2006
The First 100 Days

The First 100 Days

Today marks the 100th day of existence for The Real Estate Tomato. The Tomato grew from my own addiction to blog reading. The irony is that I no longer have time to read those blogs that sustained my habit.  It seems, they were just a gateway to a much more serious dependency: The […]