The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.
November 18, 2006
A common question I hear is, who should I be blogging for? Or rather, who makes up the audience I am reaching out to with my blog? Let’s consider the potential audience that would actually be reading a real estate blog in the first place. Beyond the real estate blogging […]
November 8, 2006
Most real estate agents are very specific as to the area in which they specialize when it comes to generating leads and operating their business. Even within a city, most agents will identify themselves with a radius that encompasses a only few neighborhoods. Their aim is to have the majority […]
October 29, 2006
I received an unexpected response the day* I decided to start telling everyone I knew that I had started the Real Estate Tomato Blog. Most people ignored the announcement…. but I expected that. What wasn’t expected was that a colleague of mine that has also been making a living as […]
October 22, 2006
The Soft Barrier is a lead generating, online form that asks for as little personal information as possible. The strategy is to have the visitor exchange their personal info in order to access information worth the exchange. “Name and email required” is the info one needs to effectively include the […]
October 18, 2006
Can Internet Marketing now be considered Traditional Marketing? Nearly 90% of home buyers begin their search online. (100% of buyers I’ve ever spoken with begin their search online.) More than 70% of agents have a personal online presence (read: website, blog, etc) (100% of agents I work with have a […]
October 14, 2006
A comment by a left by reader (we’ll call her Angie) inspired this article. In her comment, Angie expressed that her blog, although “noteworthy” (30+ hits a day) on a daily traffic scale, was failing to produce leads. So much so, that after more than a year of regular blogging, […]
October 12, 2006
Business Blogging is not: Gossip Gossip is rumor. Good business needs good facts. A Journal The day-to-day events in your life are not business. Don’t assume that your site’s traffic is the same as having interest in you personally. A Story Stories that are not related to your business aren’t […]
October 4, 2006
Last week’s article: The Business Blog vs. The Real Estate Website prompted the same question from both Bonnie Erickson and Teresa Boardman: “Why have a website at all?” It seemed like a great opportunity for a blog post, to defend the standard website, so thanks ladies. We, who are avid bloggers […]
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