Why Does Real Estate Blogging Work?
With real estate blogging, when someone asks
“Does it work?” they mean, “Does it generate business?”
Your potential clients have questions.
You have the answers.
Your blog is the vehicle that delivers the answers to your potential clients.
It delivers them through Google.
It delivers them through Email.
It delivers them through Social Media.
You build trust and earn new clients through reliable counsel.
The formula is simple:
For Google: The more your create >> the more you are “spidered” >> the more you are “indexed” >> the more you’re found >> the more you’re read >> the more you’re trusted >> the more new business you generate.
For Social Media: The more your create >> the more you are shared >> the more you’re found >> the more you’re read >> the more you’re trusted >> the more new business you generate.
NOTE: There are just 2 little caveats to making sure that the above is going to to work out as planned.
1. If you don’t have a well defined target audience, you won’t be answering the questions that they are asking.
Learn more about how and why to define a limited target audience.
2. Every bit of your content needs to be unique. The ideas, and the topics, and the questions you answer don’t have to be unique. It’s the content that you publish that needs to be unique if you want to have any chance at success.