“Change is the only constant in life.” – Heraclitus
Your sellers have new questions.
Your buyers have new questions.
Your neighbors have new questions.
You need to have good answers.
Answers that make sense.
Answers that you can support in face of all the misconceptions they already have.
Blogging is not just for being found in Google because of the sweet SEO it brings.
It’s about educating your audience.
It’s about building trust through knowledge.
It’s your chance to shine in a world of uncertainty and contradictions.
So whether it’s buyers confidently wrong that the market is certain to crash, bringing home prices down with it, or sellers that think it’s a market still in their favor, it’s your job to bring clarity.
And along with clarity, you can also bring honesty and say “we don’t know” when you don’t. Being wrong is worse than being silent.
The real benefit in this situation is helping clarify your own understanding of the questions your customer has. By taking the time to consider, empathize, research, write, and publicly publish the answers to their questions, you are making yourself a better agent for them.
Successful blogging is simply answering your customers’ questions.
The more they have, the more you should be blogging.
But Jim, who has time for all that?
I’m glad you asked.