This is the 2nd in a series of brief blog articles inspired by Good Earth Tea® quotes.
“The first duty of love is to listen.”
-Paul Tillich 1886-1965
One of the best, first lessons I learned in my growth as a salesperson was to sell with your ears.
Listening to your client is not only courteous and appreciated behavior, but it gives you a chance to really understand their needs. When you client is considering making a major financial decision, and you as the salesperson, you do all the talking, 2 things usually happen that spoil the relationship.
1. Your client feels like you are just forcing them into your pitch – that this experience is just another cookie cutter event for you, and them.
2. You fail to have the chance at understanding what the client’s objections are – objections that could have been overcome.
This lesson couldn’t be more helpful when it comes to a sound approach at blogging.
Beginning bloggers are always so concerned about what they are going write about. They want their efforts to have a big impact; turning their writing into business.
When they ask a question, consider, is this a good blog article that others would appreciate?
When they pose an objection, consider, do others have this same challenge to overcome?
When they are struggling to understand something, see it as an opportunity to clear it up for an audience much larger than one.
Start listening to them with your blogger’s hat on, and you’ll never run dry on content worthy of publishing.