Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice


The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

September 14, 2006
The Real Power of Blogging – Search Engines Are Up For Grabs

The Real Power of Blogging – Search Engines Are Up For Grabs

Quick, but powerful post. Did a search for “epro classes” on Google today. Above you will see the updated screenshot of the results.  The Tomato article from last month is right there, at #3 as you can see, we are now ranking #1 in Google. One article, from a couple […]
August 30, 2006
Who Let’s Them Print This?

Who Let’s Them Print This?

Internet Crusade has yet again earned the award for Over Setting the Expectations of Their Unwitting Followers. First it was the reckless statement that their internet foundations class called e-Pro is the guiding light to “Thrive in the Competitive World Of Online Real Estate.” Now they think that they have […]
August 25, 2006
Is There Anything More Important Than Understanding Your Audience?

Is There Anything More Important Than Understanding Your Audience?

One year ago today (Aug 25th, 2005) I wrote my first blog post.  No one ever read it.  It was supposed to be the beginnings of a book about real estate emarketing.  My intentions have shifted dramatically since that first post, but it seems that my edifying tone was fully […]
August 24, 2006
“Site Unseen” The Backfiring Effect of Duplicate Content

“Site Unseen” The Backfiring Effect of Duplicate Content

But I just borrowed it. Stealing content is unethical, petty and puts your website’s success at great risk. The original authors of your ‘borrowed’ content can (and will) defend their rights: Old Welsh Guy has a great article on how to deal with content purloiners. So that you don’t have […]
August 19, 2006
SEO Can Be Snake Oil – Part 3

SEO Can Be Snake Oil – Part 3

Part 3 Of a 3-Part Series. The goal of these 3 articles is to give you an understanding of how search engines work and how you can drastically improve your search engine lead generation without wasting another dime on SEO Snake Oil. In Part 2,  we looked at how to organize the […]
August 14, 2006
The 8 P’s to Blogging Success

The 8 P’s to Blogging Success

I have tried to stick to the following formula since the Real Estate Tomato was launched, less than 2 months ago: Plan, Pay Attention, Post, Participate, Probe, Prepare, Please, Partner It seems to be working.  Before I joined the blogosphere, I had as much knowledge about blogging as my mom.  […]
August 14, 2006
SEO Can Be Snake Oil – Part 2

SEO Can Be Snake Oil – Part 2

Part 2 Of a 3-Part Series. The goal of these 3 articles is to give you an understanding of how search engines work and how you can drastically improve your search engine lead generation without wasting another dime on SEO Snake Oil. In Part 1, we determined how to select keywords and […]
August 5, 2006
SEO Can Be Snake Oil – Part 1

SEO Can Be Snake Oil – Part 1

Part 1 Of a 3-Part Series. So you’ve all gotten that call/email: a search engine optimization (SEO) company promising to place your site at the top of the search engines.  Many Realtors, seeing the potential opportunity for online leads, have already wasted a lot of money on one (or more) […]
July 26, 2006
“If You Write It They Will Come!” The Long Tail In Real Estate

“If You Write It They Will Come!” The Long Tail In Real Estate

Some of you are sick of hearing about the ‘long tail.’ Some of you still have no idea what it is. It’s finding a way to leverage the long tail is what keeps it interesting. The long tail phenomena can be read about here. However, it is best understood by example. […]