November 18, 2006
A common question I hear is, who should I be blogging for? Or rather, who makes up the audience I am reaching out to with my blog? Let’s consider the potential audience that would actually be reading a real estate blog in the first place. Beyond the real estate blogging […]
November 8, 2006
Most real estate agents are very specific as to the area in which they specialize when it comes to generating leads and operating their business. Even within a city, most agents will identify themselves with a radius that encompasses a only few neighborhoods. Their aim is to have the majority […]
October 29, 2006
I received an unexpected response the day* I decided to start telling everyone I knew that I had started the Real Estate Tomato Blog. Most people ignored the announcement…. but I expected that. What wasn’t expected was that a colleague of mine that has also been making a living as […]
October 22, 2006
The Soft Barrier is a lead generating, online form that asks for as little personal information as possible. The strategy is to have the visitor exchange their personal info in order to access information worth the exchange. “Name and email required” is the info one needs to effectively include the […]
October 14, 2006
A comment by a left by reader (we’ll call her Angie) inspired this article. In her comment, Angie expressed that her blog, although “noteworthy” (30+ hits a day) on a daily traffic scale, was failing to produce leads. So much so, that after more than a year of regular blogging, […]
October 12, 2006
Business Blogging is not: Gossip Gossip is rumor. Good business needs good facts. A Journal The day-to-day events in your life are not business. Don’t assume that your site’s traffic is the same as having interest in you personally. A Story Stories that are not related to your business aren’t […]
September 29, 2006
After over 100 days straight of posting to the Tomato, you may (read: should) be wondering to yourself if there’s a life outside of this blog? We’re often asked, “How do you come up with all of that information?” “How do you find the time?” “How can you still manage […]
September 25, 2006
Photo by Alex92287 As the parking lot of opportunity begins to fill, and more and more Realtors are grabbing their surfboard in an attempt to ride this wave of change called Web 2.0, one question rings most frequent: “What is the difference between a website and a blog.” Sounds innocent […]
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