August 5, 2006
Part 1 Of a 3-Part Series. So you’ve all gotten that call/email: a search engine optimization (SEO) company promising to place your site at the top of the search engines. Many Realtors, seeing the potential opportunity for online leads, have already wasted a lot of money on one (or more) […]
July 26, 2006
Some of you are sick of hearing about the ‘long tail.’ Some of you still have no idea what it is. It’s finding a way to leverage the long tail is what keeps it interesting. The long tail phenomena can be read about here. However, it is best understood by example. […]
July 23, 2006
One of the most globally informative blogs, Micro Persuasion points us to a study by MarketingVox on the effectiveness of corporate blogging. Bottom line: You will get more traffic. There are 3 steps to the internet lead becoming an ‘engaged client’* – Generate traffic to website. Capture lead with compelling […]
July 20, 2006
The large majority of the Tomato readers are Realtors. It is our mission to help this audience better understand how to embrace the tools that are going to keep them successful. The Tomato itself is an example of embracing a new tool (the blog) only to in turn illustrate how […]