Your Audience Is A Moving Target – 4 Ways To Pin Them Down

donkey_assWriting the same topic from different angles can help pin down your audience and your subject.

As the long tail effect has taught us, broad, rich  and on-topic content will attract the audience you are aiming for.

So you’ve beefed up your blogging efforts; pumping out relevant content, regularly.
You are using the the methods you’ve uncovered to write audience attracting articles.
You are gaining traffic and renown for your insight.

Your best articles might follow a formula something like this:

Great Title: “The 10 Must Know ___.  Or, “The Secret To ____”
Sound Advice: On topic, and on the money.
List Format: Makes for easy reading.
Bold Lines: Emphasize your main points.
Short Paragraphs: Create the illusion of concise thoughts.
Encourage Comments: Build content from the mob.

Don’t be so quick to check that topic off your list.
Even though that article will persevere in the search engines, there’s still so much more to squeeze from the topic.

Go ahead, pin the Long Tail on the Donkey.

1. Today’s Visitor Is Not The Same As Last Month’s Visitor
57.8% of our daily homepage traffic is a new audience.  What you present, is what they read.  Revisiting a topic is new for more than half your readers.

2. Building Support In The Search Engines.
Items that share similar keywords and topics will appear as ‘support’ in the search engines.
EX: “epro class” in Google shows more than one article ‘tied’ together at the top of the results.
EX: Same results for “real estate blog copy“.

3. The Long Tail Just Keeps Growing
Developing a topic from different angles simply broadens the magnetic content in the article.
EX: Copyblogger has as least 20 powerful articles on headline writing.

4. A Good Topic Is Always Developing
Revisiting core topics that your audience are most interested in keeps presenting your insight as ‘up to date’.