The Real Estate Business Is Content, Not Home Selling
The above title might seem like an odd statement, but it couldn’t be more true.
Let me use some examples of other industries to illustrate the point.
The Music Industry
The business is content creation; melodies, lyrics, videos, live presentations, etc.
The product comes in the form of CD’s, DVD’s, downloads, posters, T-shirts, tickets etc.
The Baseball Industry
The business is content in the form of the actual game, the play-by-play, the TV broadcast, the reporting, etc.
The product is tickets, jerseys and caps, hot dogs and beer, etc.
The Restaurant Industry
The business is content in atmosphere, presentation, description, expertise, service, etc.
The product is meat, vegetables and alcohol, etc.
You get the idea.
The real estate industry is even more obviously tied to content, so much so that it is difficult to pin down the actual product.
Some may argue it’s the service, but that’s actually the crux of the content.
In the Real Estate Industry, the content is everything, and everything is content.
The product comes at the very end of a transaction; the signed contract and the handing over of keys.
In a consulting and relationship industry like real estate, all parties involved rely on the content as a means to the end.
Real Estate Content:
100’s Questions Asked and Answered
Dozens of Opinions Offered and Defended
Insight and Instinct Relied Upon
Research and Data Analyzed
Needs, Concerns and Challenges Assessed and Handled
Relationships Forged and Leveraged
…and more.
Once this concept is recognized, developing content for your real estate blog should never be a problem.
You are in the content business, and it’s just a matter of documentation to be on topic.
So put your blogger’s hat on the next time you open your mouth, and hear the blog articles happen in real-time.
