Real Estate Blogging: Money for Nothing, and Your Clicks for Free.

I can’t take credit for the title, it came from a conversation I had with Steve Letterman about the value of Real Estate Blogging vs. Pay-Per-Click advertising.  He was explaining how the current rate for a particular target keyword phrase he uses is $2.60/click… and just how quickly that can add up.
What inspired the call was that he was also seeing bloggers of ours appear in the top spots for this same term, without the nagging financial investment.  “Your clicks for free,” was how he put it.  He was curious as to how this happens, and how quickly he can expect similar results if he were to put in the effort…”What is the effort, exactly, by the way?”
In an effort to save my fingers from fatigue, here are links to the articles that I have already written, inspired by others with the same questions:
Kick the Pay Per Click Habit: 7 Reasons Why Real Estate Blogging Is Better For Your Business
Real Estate Blogging And Search Engines – The News Source Theory
How Often Should I Blog?
Since I am not able to take credit for the title of the post, the least I can do is mess with the lyrics of the song:

Money for Nothing, and Your Clicks for Free.

Now look at them yo-yos thats the way you do it
You write the blogs on the big flatscreen
That ain’t workin thats the way you do it
Money for nothin and clicks for free
Now that ain’t workin thats the way you do it
Lemme tell ya them guys ain’t dumb
Maybe get a blister on your little finger
Maybe get a blister on your thumb