Just as the dot at the bottom of the exclamation point signals to the reader that there is an emphasis on the statement that it completes, what you choose to complete your blog articles with can drive home a message with more impact than you may realize.
Once you have gained interest through a compelling headline, formatting makes all the difference as to whether or not a visitor actually invests the the time to read your blog.
One place that has traditionally been a popular landing area for the eyes is the end of any written piece.
Take for example:
The Sales Letter, it has a Bottom Line. And that’s what we’re all after anyhow, right?
The Love Letter. It’s all about the strong finish… Those 3 words make the whole thing so much sweeter.
Speaking of letters…
PS, anyone? What thoughtful communication could be thoughtful without an extra thought?
Want to spoil a Police Novel? The last scene is always the Whodunit.
Knowing that readers’ eyes are consistently making it to the end, it would be foolish to not take advantage of the attention.
Getting a visitor to make that leap from reader to participant, or even inquirer involves at least 2 elements.
Bloggers build trust through established readership, blogging consistency and the ability to develop passive relationships with their audience.
Bloggers can demonstrate value through their perceived expertise, resourceful real estate tools and reputation.
By leveraging the conclusion of a real estate blog article with the the above understanding in mind, bloggers can increase their lead conversions considerably.
Related Must Reads
Here’s your opportunity to:
– Keep your readers reading through more of your blog articles.
– Continue to establish your expertise on a subject.
– Improve SEO.
Calls To Action
This is a business blogging, not a hobby blogging. Let your audience know that you can help them:
– Search the MLS.
– Receive listings as they hit the market.
– Determine their home’s value.
Subscribe to your blog’s feed or email blast.
Most new readers are not aware of the fact that you can get the great information that you are providing delivered to their inbox as soon as you hit publish.
By including a combination of the included list, Cyndee Haydon of Clearwater Florida has enjoyed more than 100 blog subscribers in her first 2 months of blogging.
It instantly builds trust when others have taken the time to say that they loved working with you.
– Say it in videos.
– Link to your testimonial pages.
Tie it all together.
If the only chance you have to guarantee that you have your reader’s attention beyond the headline is the conclusion, then be sure end strong.
-Reiterate or summarize your most solid point(s).
Including an element that engages your audience in a manner unexpected develops appreciation and curiosity.
– Add them to links.
– Add them to images.
– Hide them even deeper for the most investigative.
Most of you article is going to be scanned at a speed-reading pace where humor will most certainly be lost.
The guaranteed attention to that well formatted finale might just be your opportunity to crack a smile.
That smile will earn at least another visit.
– Punch lines are always last!
So, if the habit is to scan to the bottom of an article, ensuring that one hasn’t missed something of value, be sure to give them what they are looking for.
PS – I love you guys!