Food For Fodder – 101 Real Estate Blog Topics

Canned Food

Teresa Boardman, in response to comments in her most recent article, has whipped up a tasty treat for all real estate bloggers.  Grab a fork, and enjoy.

Food For Fodder – 101 Real Estate Blog Topics

By Teresa Boardman

In my last post on the Tomato I wrote about writing being the biggest obstacle for real estate professionals who want to have a blog.

Some of  our readers commented that figuring out what to write about poses the greatest challenge.

It is hard for many to come up with topics so I wrote a list of 101 topic ideas for real estate professionals who want to have a blog to expand their internet presence and to meet the home buyers and sellers who live inside their computer.

Potential clients are in your computer right now and are looking for great agents and lenders to work with. The idea is to build enough rapport so they will stop hiding and give us a call or send an email.  Lets face it, consumers believe we all have horns and a tail and we need to put them at ease and establish a little credibility before we can earn their trust and their business.

The best posts come from the every day life of a real estate professional. There is also what I call “the real estate bloggers conundrum”:  If we spend too much time writing, we don’t have time to sell real estate, if we don’t sell real estate, we don’t have those experiences to write about.  Our day-to-day lives and experiences in the real estate industry are filled with blog food, look for it, find it and start typing.

Here are 101 ideas:

  1. A story about your neighborhood
  2. Local business, and send them a copy.
  3. Your pet
  4. Go through your email, is there a question or comment from one of your clients that can be made into a post?
  5. Listen  to your buyers, they give you blog food.
  6. Listen to your sellers, they give you blog food
  7. Conversations with other agents can be a source of great content
  8. Architecture or housing styles in your area
  9. Historic buildings
  10. Market statistics for your area, including average prices and absorption rates
  11. Read the blogs and look for ideas to build on or spin a new idea from..
  12. Take a picture write a post.
  13. Home maintenance
  14. Take a walk
  15. Senior housing
  16. Pet  friendly housing
  17. Staging ideas
  18. local events
  19. Your hobby
  20. A closing
  21. A lender who did a great job
  22. Things that go wrong with real estate sales
  23. Home owners insurance
  24. Gardening and landscaping
  25. Your city council
  26. A new development
  27. Lofts
  28. Decorating ideas
  29. Real estate industry news – with your own unique commentary
  30. Mortgages news
  31. Interest Rates
  32. Credit scores
  33. Consumer hoaxes and scams
  34. First time home buyer programs
  35. Working with seniors
  36. Working with Baby Boomers
  37. Second homes
  38. Investment properties
  39. Foreclosure
  40. Property flipping
  41. “Rehabbing” a home
  42. Home energy conservation
  43. Final walk through
  44. Equity stripping scams
  45. Agency
  46. Real estate companies
  47. Transportation & Parking
  48. Schools
  49. Churches
  50. Day Care
  51. Paint and painting
  52. Pest control
  53. Good neighbors
  54. Bad neighbors
  55. Over priced homes
  56. The home buying process
  57. The home selling process
  58. Book review of a real estate related book.
  59. Real Estate Laws
  60. Real estate terms
  61. Moving with children
  62. Moving
  63. Moving with pets
  64. Places to eat
  65. Places to shop
  66. Commentary on local news stories
  67. Commentary on local public policy
  68. Tell a story about a client who was fun to work with
  69. Write about what it is like to be  a Realtor
  70. When taking classes find something you learned that could be used as a post.
  71. Write off topic humor
  72. Environmental issues
  73. Land lord or tenant issues
  74. How to sell a house
  75. How not to sell a house
  76. Building trends
  77. Parks
  78. Art
  79. Home safety
  80. Review web sites on local or real estate related topics
  81. The trick is to take every day experiences, based on these topics, and weave them into a post.
  82. Property taxes
  83. Crime
  84. Open houses
  85. Trends in kitchen design
  86. Area events for children
  87. The local zoo
  88. Where to play golf
  89. Coffee shops
  90. Women home buyers
  91. Advice for FSBO’s
  92. Interview some one
  93. Local  real estate market trends and observations
  94. Furniture
  95. Investment scams
  96. Mortgage fraud
  97. Types of mortgages
  98. Home owners associations
  99. Attend a public meeting and write about it.
  100. Week end getaways
  101. Credit repair
  102. Fair housing issues

They may look kind of dry and boring in this list but the trick is to take every day experiences, based on these topics and weave them into a post. There are times for most of us when we just can’t write but there are some work-arounds.  Find a photo and write about it, have a guest write a post or take a break from it for a couple of days.
It also helps to have a system.

I have three days of the week that I have topics for, and four days where I have to find them.

I once wrote an entire post about socks, and not only got by with it but got a great response from it.   Those posts help show our human side and make the horns and tail less obvious.

Teresa Boardman is an exceptionally professional Realtor in the St. Paul, Minnesota area.

Her website:
Her blog:
Voice: 651-216-4603

Thank you Teresa.  As always, it’s a pleasure having you ‘on the Vine’.