Teresa Boardman, in response to comments in her most recent article, has whipped up a tasty treat for all real estate bloggers. Grab a fork, and enjoy.
By Teresa Boardman
In my last post on the Tomato I wrote about writing being the biggest obstacle for real estate professionals who want to have a blog.
Some of our readers commented that figuring out what to write about poses the greatest challenge.
It is hard for many to come up with topics so I wrote a list of 101 topic ideas for real estate professionals who want to have a blog to expand their internet presence and to meet the home buyers and sellers who live inside their computer.
Potential clients are in your computer right now and are looking for great agents and lenders to work with. The idea is to build enough rapport so they will stop hiding and give us a call or send an email. Lets face it, consumers believe we all have horns and a tail and we need to put them at ease and establish a little credibility before we can earn their trust and their business.
The best posts come from the every day life of a real estate professional. There is also what I call “the real estate bloggers conundrum”: If we spend too much time writing, we don’t have time to sell real estate, if we don’t sell real estate, we don’t have those experiences to write about. Our day-to-day lives and experiences in the real estate industry are filled with blog food, look for it, find it and start typing.
They may look kind of dry and boring in this list but the trick is to take every day experiences, based on these topics and weave them into a post. There are times for most of us when we just can’t write but there are some work-arounds. Find a photo and write about it, have a guest write a post or take a break from it for a couple of days.
It also helps to have a system.
I have three days of the week that I have topics for, and four days where I have to find them.
I once wrote an entire post about socks, and not only got by with it but got a great response from it. Those posts help show our human side and make the horns and tail less obvious.
Teresa Boardman is an exceptionally professional Realtor in the St. Paul, Minnesota area.
Her website: www.TBoardman.com
Her blog: www.StPaulRealEstateBLOG.com
Thank you Teresa. As always, it’s a pleasure having you ‘on the Vine’.