Exactly How To Define Your Target Audience and Accelerate Your Blogging Success

Do you want blogging to generate real estate leads from the get-go?

Zero in on your target with unwavering focus.
This simple exercise below will make all the difference and clear the path to your success.
I guarantee it.

Step 1. Who’s your Bob?

I ask this of every new client that needs a little help with their approach to real estate blogging.
We just want you to define and commit to your target audience.
If I can help you generate 10 new contracts in the next 12 months, who exactly would you prefer to do business with? You have the chance right now, to define exactly who you are going to work with.
Who makes you enjoy your role as a real estate agent most?
– How old are they?
– Married?
– What is their family situation? Kids?
– What is the price range they are shopping (for buyers)?
– How much money does the household make?
– What do they do for a living?
– What level education have they completed?
– How many times have they done this before (bought/sold a home)?
– Where do they want to live?
– Are they from the area? (Or, where have they moved from?)
– What is their political lean?
– Religion?
– Serious hobbies (tennis, surfing, cooking…)?
– And on and on…

Step 2. What do the answers mean?

Now that you have defined Bob you need to start to see things from their perspective.
With regards to real estate consider this: Let’s say your bob is a family man: Once the kids are in bed, and he and his wife are talking about real estate, what questions do they need to sit down in front of the computer to have answered? Your blogging about real estate needs to be the best answers to their questions. When you solve this, blogging will instantly bring you business.

With regards to lifestyle consider this: When moving their young family to a new town/neighborhood what diversions will they be looking for? Soccer or swimming lessons for the kids? Parks to play in? Local golf club to join? Church to attend? Become part of that family and see things through their needs – now blog the heck out of that.
This works because Bob will find your site.
Bob will read your articles.
Bob will know that you wrote them for him, and he will trust that you are a great fit for doing business.

If you can’t make the content happen because you don’t have the time, or interest, or language skills, then you need to seek someone who does. Having strong content on your website is crucial for connecting with your visitor and that is the first step in “generating leads.”

Don’t just hire whomever to help with your website’s content. Hire someone who cares and understands your business. Hire someone that you are willing and able to spend time with to train to write on your behalf. This relationship needs to be healthy and maintained in order for you to get the results you want.

Let us do it!

• We research it
• We write it
• We polish it
• We optimize it for Google
• We publish it to your website

You get to sit back, look amazing, and take all the credit.

If this sounds  interesting, let’s have a 10 min call to show you how we’re the reason you’re going to be found in Google.

Curious to learn more? Visit: TomatoCopy.com