Last year, in late June, Gena Riede, author of SacramentoRealEstateBlog.com, wrote a blog article about the locations of all the local fireworks displays throughout Greater Sacramento, CA.
She couldn’t have predicted what this simple report was going to do to her traffic count for the next week.
Around the time she wrote the article, Gena’s blog was averaging 200–300 visits a day. However, shortly after hitting the Publish Button, these numbers were left in the dust. Several hundred, soon grew to several thousand unique visits a day, quickly falling back to Earth by the 5th of July.
(Inserting disclaimer… I know, hits aren’t equivalent to business)
Well, the word got out, and I’d have to say that the phenomenon is not limited to the Sacramento area.
Judy Peterson gained 1000’s of uniques for her post about 4th of July in Main Line, PA.
John Bunn gained 1000’s of uniques for his post about 4th of July in Loudoun County, VA.
Roberta Murphy gained 1000’s of uniques for her post about 4th of July in San Diego, CA.
Jeremy Frost gained several 100 uniques for his post about 4th of July in Dripping Springs, TX.
Sue Brown gained several 100 uniques for her post about 4th of July in Prescott, AZ.
Keahi Pelayo gained several 100 uniques for his post about 4th of July in Honolulu, HI
Gena Riede, once again gained SEVERAL 1000’s of uniques for her post about 4th of July in Sacramento, CA.
There were dozens of other examples from the Real Estate Tomato Bloggers, but you get the idea.
The lesson is that if you can predict a local event that will cause residents and visitors to leverage the internet to learn more about said event, then you can garner great levels of traffic. The blog, when used properly, can be an amazing tool for being found in the search engines. Couple that with a timely topic and you will witness a surge in your daily visits, for as long as that topic is relevant. In the case of the 4th of July, the 5th is too late.
The events that you choose to write about do not need to be so generally obvious as ‘Holiday Reporting’.
Here in Northern California, for example, we are suffering through historic wildfires. A blog article covering the best news sources for the coverage, and subsequent articles about fire-proofing yards, shelter locations, evacuation preparation, insurance FAQ’s and the like would be prove to be invaluable to the community and a huge traffic attractor.
Real Estate blog authors that mix local reporting in with their real estate wisdom, advice, listings, and statistics are not only more interesting to read, but also present themselves as a concerned and connected member of the community.