August 10, 2007
Blog Visitor Statistics – Don’t Drink The Kool-Aid At Bloggers Connect 2007, a woman from the audience during the panel I spoke on (Show Me The Leads) asked a great question. A question that I hear everyday. A question that I know every new and soon to be blogger is […]
August 1, 2007
I am here in San Francisco at the Inman Bloggers Connect Conference, about to go on stage to discuss the topic of lead generation through real estate blogging. The most important question, that I know we are about to be asked is: What makes a real estate blog generated lead […]
March 25, 2007
Guest Author Jonathan Green presents: Real Estate Blogging And The Art Of War Jim once wrote a post about how your blog is an Army, which got me thinking. If blogs are comparable to armies, and posts to soldiers, then the time-tested rules of employing an army may have some […]
March 21, 2007
The Obvious: The most effective way to overcome objections is to handle them before they become a hurdle in the sales process. The new agent routinely looks for the solution to providing the right answers to their clients’ concerns. The questions they ask, the fears they present, the roadblocks they […]
February 19, 2007
I didn’t coin it (Burke Smith did), but I love to use it: Technology won’t replace agents; agents with technology will replace agents. There’s a ton of talk about the next generation of Realtors and their unique approach to the business. The most common theme is that their use of […]
December 13, 2006
Break out of the same ol’, same ol’ Teresa Boardman is back! Last week we were in the trenches with her, examining the challenges of embracing the technological side of real estate. Today we gain some perspective on why business blogging needs to be a big part of your marketing […]
October 22, 2006
The Soft Barrier is a lead generating, online form that asks for as little personal information as possible. The strategy is to have the visitor exchange their personal info in order to access information worth the exchange. “Name and email required” is the info one needs to effectively include the […]
October 14, 2006
A comment by a left by reader (we’ll call her Angie) inspired this article. In her comment, Angie expressed that her blog, although “noteworthy” (30+ hits a day) on a daily traffic scale, was failing to produce leads. So much so, that after more than a year of regular blogging, […]
August 26, 2006
Is it safe to assume that you’ve have been to a Starbucks, and are familiar with the ubiquitous white cup with the round, green logo on it? Somewhere on that cup is their web address: www.Starbucks.com. How many of you have been to Starbucks.com? The response is almost always “none.” […]