September 25, 2008
♫Reach Out and Touch Someone♫ Remember that jingle? Use Your Real Estate Blog to Reach Out and Touch Someone, They’ll Touch Back By Teresa Boardman The telephone company AT&T used to use it. That was before telemarketers made answering the phone a truly frightening experience. Jim and I have had a […]
September 24, 2008
I can’t take credit for the title, it came from a conversation I had with Steve Letterman about the value of Real Estate Blogging vs. Pay-Per-Click advertising. He was explaining how the current rate for a particular target keyword phrase he uses is $2.60/click… and just how quickly that can add up. What inspired […]
September 19, 2008
“The charm of fishing is that it is the pursuit of what is elusive but attainable, a perpetual series of occasions for hope.” -John Buchan Actually attracting real estate buyers through the act of blogging can be seen as a lot like fishing. It’s the location of the bait, not […]
July 31, 2008
Last week, at the Inman Connect Conference in San Francisco, I had the pleasure of sharing a panel with Dustin Luther (4Realz.net), Daniel Rothamel (RealEstateZebra.com) and Nicole Nicolay (MyTechOpinion.com). I may not be most impartial judge, but I truly felt that the topic was the most interesting of all Wednesday’s […]
July 31, 2008
From time to time we recommend tools and services that are universally handy for your real estate blog. Teresa Boardman, HRH, has a quick one to share with you, that has become a staple in her blogging routine. Photo Editing For Real Estate Blogs Couldn’t Be Simpler By Teresa Boardman […]
July 28, 2008
We’ve got a special treat for you this Monday after the Inman Connect Conference in SF. Guest blogger Todd Carpenter from Lenderama.com and DenMod.com has delivered a quick and hard point about the use of Social Media in the Real Estate Industry. Thanks for the post Todd… but now I […]
July 11, 2008
Last year, in late June, Gena Riede, author of SacramentoRealEstateBlog.com, wrote a blog article about the locations of all the local fireworks displays throughout Greater Sacramento, CA. She couldn’t have predicted what this simple report was going to do to her traffic count for the next week. Around the time […]
June 23, 2008
In preparation for my participation at Inman Connect 2008, I have been thinking a lot about our panel topic, Growing Pains: Take Your Blog to the Next Level. Today’s post is a run-together of the relevant points on this topic, the way I see it. If you are experiencing “Growing […]
June 9, 2008
About a month ago I received, in the mail (yes, the kind with real letters, bills and magazines) an envelope with 3 items in it. The first was a a New Blog Announcement, something like a Baby Announcement: It’s a BLOG! The second a business card showcasing the Blog Address and contact information […]