A Clever and Effective Way To Gain More Real Estate Blog Subscribers

About a month ago I received, in the mail (yes, the kind with real letters, bills and magazines) an envelope with 3 items in it.
The first was a a New Blog Announcement, something like a Baby Announcement: It’s a BLOG!
The second a business card showcasing the Blog Address and contact information for Michael Bergin and Virginia Amos (on the reverse), proud new owners (and authors) of GWSleptHere.com.
For those not “in the know” – GWSleptHere is embracing the common local claim to various local destinations in greater Alexandria, VA, that the Father of our nation, President George Washington, slept on the grounds.
The third item was a a faded $1 bill likeness (you know, the one with George Washington on it) offering a quick and easy was to receive a $5 Starbucks Gift Card:  Subscribe to GWSleptHere.com.
I found the marketing idea so clever and fun, that I immediately went and subscribed to make sure I was one of the first 50. I’m sure his local audience got their announcements days before me, given that I live 3000 miles from Alexandria, VA.

Fast forward to yesterday.

In the mail, as promised, I received my $5 Starbucks Gift Card, along with a very nice, handwritten note thanking me for my subscription, and to our team for doing such a wonderful job on their new blog.  So, not only have Michael and Virginia earned my (and many others’) subscription, but they also get a huge shoutout from the Tomato!
I’ll ask Michael to give us an update in the comments as to how many he sent out, the investment and the number of subscribers they have earned with their campaign.
So, if you want to read a real estate blogging team that really has the hang of blogging for business, go check out GWSleptHere.com, and be sure to subscribe to their feed.