Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice


The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

March 6, 2008
Real Estate Blogging Business Plan: Boots On the Ground Will Help You Find and Service Buyers

Real Estate Blogging Business Plan: Boots On the Ground Will Help You Find and Service Buyers

The growth of Real Estate Blogging, although steady and noticeable, still has not lived up to the hype, and it never will. That’s not to say that it is being rejected as a competent means to the end: as an effective lead generation tool.  In fact, we’re finding that blogging […]
March 4, 2008
Starting A Real Estate Blog?  Grab That Email Database, Let’s Get You Read

Starting A Real Estate Blog? Grab That Email Database, Let’s Get You Read

When I started the Real Estate Tomato, in June of 2006, I had one reader, me. Before the first month was over, I was averaging 30 unique visitors a day. Within 2 months it was 135 unique visitors a day. How did we get out of the gates so quickly? We […]
February 28, 2008
The Real Estate Business Is Content, Not Home Selling

The Real Estate Business Is Content, Not Home Selling

The above title might seem like an odd statement, but it couldn’t be more true. Let me use some examples of other industries to illustrate the point. The Music Industry The business is content creation; melodies, lyrics, videos, live presentations, etc. The product comes in the form of CD’s, DVD’s, […]
February 25, 2008
How Has Blogging Changed Your Real Estate Career? – Roberta Murphy

How Has Blogging Changed Your Real Estate Career? – Roberta Murphy

Today’s interview is with Roberta Murphy of both SanDiegoPreviews.com and LuxuryHomeDigest.com. Roberta was one of our very first clients and an early graduate of our intense blog training course.  Way back in the Fall of 2006, Roberta contacted us after reading our writings on ActiveRain.  She contracted us to build […]
February 24, 2008
7 Reasons Why Your Local Real Estate Blogging Peers Are Not Your Competition

7 Reasons Why Your Local Real Estate Blogging Peers Are Not Your Competition

Because the clients we work with have such a positive experience with their blogging, they commonly express the concern that they would prefer us to not educate others in their geographic areas of focus.  Sometimes they ask in jest, other times they are actually dead serious and willing to pay for exclusivity. As unwise […]
February 20, 2008
Is Your Website Working Against Your Real Estate Career?

Is Your Website Working Against Your Real Estate Career?

Fail to prepare, prepare to fail No one is denying that there has been a shake-up in the real estate industry. Empty cubicles, where there once was a waiting list, tell the story better than I could. A thinning of the herd is always a positive thing for those staying […]
February 8, 2008
Why Worrying About SEO Is Detrimental to Your Real Estate Blog

Why Worrying About SEO Is Detrimental to Your Real Estate Blog

Last year I wrote a post called 96% of All Real Estate Blogs Will Fail. It has become more and more clear that I failed to mention another clear reason why real estate bloggers are bound to abandon their blogging efforts. S.E.O. :  Search Engine Optimization Realtors help buyers buy property. […]
February 5, 2008
Blogging Etiquette – The Blog Comment Policy – Do You Need One?

Blogging Etiquette – The Blog Comment Policy – Do You Need One?

Photo by Daniel Novta Blogs are meant to be a two-way street.  We are blogging for an audience.  Engaging that audience to participate is a huge part of the the motivation and an element that can define a blog’s success. So where do you draw the line? What do you consider […]
January 29, 2008
Recycle to Get The Most Out of Your Real Estate Blog Articles and Pictures

Recycle to Get The Most Out of Your Real Estate Blog Articles and Pictures

Because of the global exposure Teresa Boardman receives, and the fact that she is a regular contributor here, I am regularly asked how she is able to continually keep up the vigorous posting pace on her real estate blog. I can’t speak for her, but I can say that the article she […]