March 6, 2008
The growth of Real Estate Blogging, although steady and noticeable, still has not lived up to the hype, and it never will. That’s not to say that it is being rejected as a competent means to the end: as an effective lead generation tool. In fact, we’re finding that blogging […]
March 4, 2008
When I started the Real Estate Tomato, in June of 2006, I had one reader, me. Before the first month was over, I was averaging 30 unique visitors a day. Within 2 months it was 135 unique visitors a day. How did we get out of the gates so quickly? We […]
February 28, 2008
The above title might seem like an odd statement, but it couldn’t be more true. Let me use some examples of other industries to illustrate the point. The Music Industry The business is content creation; melodies, lyrics, videos, live presentations, etc. The product comes in the form of CD’s, DVD’s, […]
February 25, 2008
Today’s interview is with Roberta Murphy of both SanDiegoPreviews.com and LuxuryHomeDigest.com. Roberta was one of our very first clients and an early graduate of our intense blog training course. Way back in the Fall of 2006, Roberta contacted us after reading our writings on ActiveRain. She contracted us to build […]
February 24, 2008
Because the clients we work with have such a positive experience with their blogging, they commonly express the concern that they would prefer us to not educate others in their geographic areas of focus. Sometimes they ask in jest, other times they are actually dead serious and willing to pay for exclusivity. As unwise […]
February 20, 2008
Fail to prepare, prepare to fail No one is denying that there has been a shake-up in the real estate industry. Empty cubicles, where there once was a waiting list, tell the story better than I could. A thinning of the herd is always a positive thing for those staying […]
February 8, 2008
Last year I wrote a post called 96% of All Real Estate Blogs Will Fail. It has become more and more clear that I failed to mention another clear reason why real estate bloggers are bound to abandon their blogging efforts. S.E.O. : Search Engine Optimization Realtors help buyers buy property. […]
January 29, 2008
Because of the global exposure Teresa Boardman receives, and the fact that she is a regular contributor here, I am regularly asked how she is able to continually keep up the vigorous posting pace on her real estate blog. I can’t speak for her, but I can say that the article she […]
Blogging Etiquette – The Blog Comment Policy – Do You Need One?