Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice


The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

August 26, 2006
Don’t Be The Ignored Real Estate Blog, How to Avoid The Starbucks Mistake

Don’t Be The Ignored Real Estate Blog, How to Avoid The Starbucks Mistake

Is it safe to assume that you’ve have been to a Starbucks, and are familiar with the ubiquitous white cup with the round, green logo on it? Somewhere on that cup is their web address: www.Starbucks.com. How many of you have been to Starbucks.com? The response is almost always “none.” […]
August 25, 2006
Is There Anything More Important Than Understanding Your Audience?

Is There Anything More Important Than Understanding Your Audience?

One year ago today (Aug 25th, 2005) I wrote my first blog post.  No one ever read it.  It was supposed to be the beginnings of a book about real estate emarketing.  My intentions have shifted dramatically since that first post, but it seems that my edifying tone was fully […]
August 25, 2006
One Year Ago Today – Understanding Your Audience

One Year Ago Today – Understanding Your Audience

One year ago today I wrote my first blog post.  No one ever readit.  It was supposed to be the beginnings of a book about real estate emarketing.  My intentions have shifted dramatically since that first post, but it seems that my edifying tone was fully intact.  So, in an […]
August 24, 2006
“Site Unseen” The Backfiring Effect of Duplicate Content

“Site Unseen” The Backfiring Effect of Duplicate Content

But I just borrowed it. Stealing content is unethical, petty and puts your website’s success at great risk. The original authors of your ‘borrowed’ content can (and will) defend their rights: Old Welsh Guy has a great article on how to deal with content purloiners. So that you don’t have […]
August 21, 2006
Agents Handcuffed

Agents Handcuffed

I have worked with thousands of real estate agents over the last few years, and until just recently I have never felt so compelled to stand up against something that is happening to so many of them working under the iron fist of paranoid brokers. A company, that I shall […]
August 19, 2006
SEO Can Be Snake Oil – Part 3

SEO Can Be Snake Oil – Part 3

Part 3 Of a 3-Part Series. The goal of these 3 articles is to give you an understanding of how search engines work and how you can drastically improve your search engine lead generation without wasting another dime on SEO Snake Oil. In Part 2,  we looked at how to organize the […]
August 16, 2006
e-Pro is a Tinfoil Badge

e-Pro is a Tinfoil Badge

Go ahead, spend the $359 dollars with Internet Crusade and NAR.  Then, you get to tell everyone that you are an e-Pro!  Congratulations!  Now you know how to use email, what a ‘connected consumer’ is and you might have some handy stats from 2001 to throw around.  The e-Pro class […]
August 14, 2006
The 8 P’s to Blogging Success

The 8 P’s to Blogging Success

I have tried to stick to the following formula since the Real Estate Tomato was launched, less than 2 months ago: Plan, Pay Attention, Post, Participate, Probe, Prepare, Please, Partner It seems to be working.  Before I joined the blogosphere, I had as much knowledge about blogging as my mom.  […]
August 14, 2006
SEO Can Be Snake Oil – Part 2

SEO Can Be Snake Oil – Part 2

Part 2 Of a 3-Part Series. The goal of these 3 articles is to give you an understanding of how search engines work and how you can drastically improve your search engine lead generation without wasting another dime on SEO Snake Oil. In Part 1, we determined how to select keywords and […]