What Do People FEEL When They See Your Real Estate Website?
When we design a new site for a client, one of the questions that catches them off guard is “What do you want people to feel when they first arrive at your website?”
Website Curb Appeal
When you have lots of competition the first impression is so important. This is why Curb Appeal is so important in real estate; it gets them interested.
If your website is failing to grab your audience by the shirt collar hand and tell them “you’ve come to the right place” then you are failing the first step of engagement.
One or more of these 4 words should be your goal when it comes to making an impression on your audience.
Delight
Connection
Captivation
Love
Look at your website from the perspective of the visitor.
Do you think it satisfies one of the above?
If you’re not convinced it does, perhaps you need to consider the next questions:
1. Is the message you want your website to offer clear?
2. Are the most important calls to action visible and attractive to your audience?
3. Do the first images elicit an emotion of your visitors’ dreams?
Or is it too busy, too confusing, or too canned?
If you fail to make an excellent first impression you will lose their interest and you will suffer what we call a high bounce rate.
If you would like to have a free consultation on whether your site has great curb appeal, or to learn what you could be doing to improve your first impression, drop us a line – we’re here for you.
