Real Estate Website
& Blogging Advice

The Real Juice

Real Estate Website & Blogging Advice

The Real Juice


The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.

August 16, 2006
e-Pro is a Tinfoil Badge

e-Pro is a Tinfoil Badge

Go ahead, spend the $359 dollars with Internet Crusade and NAR.  Then, you get to tell everyone that you are an e-Pro!  Congratulations!  Now you know how to use email, what a ‘connected consumer’ is and you might have some handy stats from 2001 to throw around.  The e-Pro class […]
August 14, 2006
The 8 P’s to Blogging Success

The 8 P’s to Blogging Success

I have tried to stick to the following formula since the Real Estate Tomato was launched, less than 2 months ago: Plan, Pay Attention, Post, Participate, Probe, Prepare, Please, Partner It seems to be working.  Before I joined the blogosphere, I had as much knowledge about blogging as my mom.  […]
August 14, 2006
SEO Can Be Snake Oil – Part 2

SEO Can Be Snake Oil – Part 2

Part 2 Of a 3-Part Series. The goal of these 3 articles is to give you an understanding of how search engines work and how you can drastically improve your search engine lead generation without wasting another dime on SEO Snake Oil. In Part 1, we determined how to select keywords and […]
August 10, 2006
Your Company Provided Website Is A Waste

Your Company Provided Website Is A Waste

First of all, you need to realize that your company provided site, whether it be from Coldwell Banker, Prudential, Keller Williams, John L Scott, Lyon etc. was designed for the benefit of the company, not the agent.  Sure, you get all the ubiquitous tools and there’s training on how to […]
August 5, 2006
SEO Can Be Snake Oil – Part 1

SEO Can Be Snake Oil – Part 1

Part 1 Of a 3-Part Series. So you’ve all gotten that call/email: a search engine optimization (SEO) company promising to place your site at the top of the search engines.  Many Realtors, seeing the potential opportunity for online leads, have already wasted a lot of money on one (or more) […]
July 23, 2006
Am I Singing to the Choir? Get Your Blog On!

Am I Singing to the Choir? Get Your Blog On!

One of the most globally informative blogs, Micro Persuasion points us to a study by MarketingVox on the effectiveness of corporate blogging. Bottom line: You will get more traffic. There are 3 steps to the internet lead becoming an ‘engaged client’* – Generate traffic to website. Capture lead with compelling […]
July 2, 2006
Improve Your Listing Photos with HDR Effects

Improve Your Listing Photos with HDR Effects

They say that a photograph is worth a thousand words.  Rarely is one of those words “Wow!”  Sadly, when it comes to amatuer photographers taking snapshots of the listings thay are claiming to represent, the photographs are terrible. A good photograph will get buyers to the property.  The more buyers, […]