5 Warning Signs That You Need A New Real Estate Website
Technology advances and design trends change. It is inevitable, and if you make no effort to keep up, you will fall behind.
What your audience expects versus what impression they gain from your website is the crucial factor as to whether they stick around. If they are leaving moments after arriving, then your website is failing you.
Here are some very clear signs that it is time to replace that old website.
1. Leads? What Leads?
When was the last time that your site was responsible for a new lead?
If your online representation of you and your business is not bringing you new clients then it is time for a change.
2. You Are Still Being Charged For Basic Changes
Modern platforms are super easy to make changes on, and shouldn’t involve any additional costs.
If you are being nickled & dimed for the updates you need to make to your site then it is time for a change.
3. Your Google Placement Is Terrible
Basic SEO can have you appearing competitively in Google.
Odds are, that if your site is out-dated, you are no longer being found in search results. It is time for a change.
4. It’s Not Optimized For Mobile
Current traffic analytics show us that 40-50% of your website traffic is from a mobile device. If your site wasn’t designed for their convenience, then they are going to leave without looking around.
In addition to disappointing your audience, Google also gives preferential placement to mobile friendly websites.
5. It Is Slow Loading
Many factors can affect the load speed of your site: weak server, poor programming, too many large images, too many plugins, etc. If your site is not loading quickly, then your audience will not wait, and it is time for a change.
6. It Looks Out-Dated
Look around at the contemporary trends that your competition is using to impress their audience. If your audience has the impression that you can’t represent yourself competitively, then they will believe that you can’t represent them and their property effectively either.
We can help!
If you got this far down the post I bet you are considering a change with your website. We would love to have a no-obligation, non-salesy conversation with you about it. We’ve been doing this a long time. Answering your questions would be our pleasure. Go ahead – give us a call: 530-872-0892 or drop us and email.