February 28, 2008
The above title might seem like an odd statement, but it couldn’t be more true. Let me use some examples of other industries to illustrate the point. The Music Industry The business is content creation; melodies, lyrics, videos, live presentations, etc. The product comes in the form of CD’s, DVD’s, […]
February 24, 2008
Because the clients we work with have such a positive experience with their blogging, they commonly express the concern that they would prefer us to not educate others in their geographic areas of focus. Sometimes they ask in jest, other times they are actually dead serious and willing to pay for exclusivity. As unwise […]
January 29, 2008
Because of the global exposure Teresa Boardman receives, and the fact that she is a regular contributor here, I am regularly asked how she is able to continually keep up the vigorous posting pace on her real estate blog. I can’t speak for her, but I can say that the article she […]
January 23, 2008
Former real estate blogger Derek Burress who left blogging nearly four months ago to devote time to writing novels has kindly dropped by the Tomato to offer his advice on helping others find their writing voice. Writing at the Crossroads: Finding Your Voice as a Writer By Derek Burress Toni […]
January 22, 2008
Our favorite “Tell-it-like-it-is” correspondent from the real estate blogosphere, Teresa Boardman, is back with her first Tomato contribution of 2008. Recently there has been some discussion as to what approach we should take when it comes to considering the search engines with a real estate blog article writing style. Teresa, a proven success with […]
January 18, 2008
A year and a half ago I wrote a blog article called the Starbucks Mistake. The article was based on a Talk that I used to give regularly during the e-marketing seminars which I organized before I got into blogging. My blogging style, voice, format and content have noticeably developed […]
January 12, 2008
Recently we did a post on the Art of Easter Egging in blog articles to help gain subscribers. Since that post, I have also been including other sneakier easter eggs into our articles using HTML. Today’s post is to satisfy the requests that have come in for a brief tutorial […]
January 10, 2008
Just as the dot at the bottom of the exclamation point signals to the reader that there is an emphasis on the statement that it completes, what you choose to complete your blog articles with can drive home a message with more impact than you may realize. Once you have […]
October 28, 2007
When it comes to readership on your real estate blog, visitors are not nearly as important as Subscribers. A subscriber is someone who recognizes the need to be notified as new content published to your real estate blog. Traffic to your site that is generated by search engines and inbound links […]