July 1, 2016
When you correctly anticipate what your target audience is going to be searching for in Google, you reap huge traffic dividends. Each landmark holiday provides you with the opportunity to drive a huge amount of targeted web traffic to your real estate website. Your broad target market is residents and […]
May 26, 2016
Those huge photos on your website are driving away your visitors. Creating a strong first-impression-emotion in your audience is a great strategy to keep visitors on your site. But when that first-impression-emotion is annoyance your bounce-rate will skyrocket. The current trend is to use large, full-width, high-impact images to create emotion in your […]
June 24, 2013
Lori Turoff of Hoboken, NJ. Website: HobokenRealEstateNews.com Tomato: How long has blogging been a part of your real estate marketing strategy? LT: Well, ever since we first connected way back in late 2007. From the blog I get 90% of my business. Down from 100 only because I get some referrals […]
April 30, 2013
The ubiquitous Property Quick Search has been a tough design element to evolve beyond. Everyone seems to have one, but is it necessary? I only ask because there is a solid argument against its value. Argument Against a Property Quick Search It’s a sure bet that the visitors that you […]
April 16, 2013
U.S. Navy photo by Mass Communication Specialist 2nd Class Ben A. Gonzales The usefulness of your website to your visitor needs to be established in the first impression. Here’s how you make sure you are successful in that effort. Step 1. Establish EXACTLY who your target audience is. Step […]
March 20, 2013
Part Two: The Navigation Almost every article we write should could start off the same way: Consider the audience you are intending to attract to your website. Make every decision with them in mind. The navigation of your site is no exception. Applying the above to the decision of how to lay-out […]
March 20, 2013
We have designed a ton of real estate websites; nearly 1,000 to date. Every one of them began with a comprehensive Design Interview between client and the Real Estate Tomato creative staff. Each interview has us covering, in detail, several integral elements of the custom real estate website. This […]
October 4, 2012
Photo by Evan Swigart. In order for something to be made perfect we need to determine what criteria we’re aiming to satisfy. For me, when you publish an article, you should aim to accomplish at least the following: 1. Help you be found by the target audience, including search engines and your […]
September 21, 2012
Biting off more than you can chew will be the death of your real estate blogging. But I hear it all the time: “My blog needs to showcase that I specialize in these 10 communities.” But I want to make sure that people know how much ground I cover. […]