January 19, 2011
I’ve always gotten a huge kick out of the flowcharts on sites like The Oatmeal, so here’s my take on whether you should be a real estate blogger or not. Enjoy!
January 18, 2011
Most of the time we focus on the positive here at the Tomato; what works, paths to success, tips and tricks, etc. Well it’s time to help the audience stop making the mistakes that can kill their blog. The most obvious cause of a dead blog is not writing to it. But […]
January 9, 2011
Several years ago I heard the formula for success in entrepreneurial business straight from the lips of a multi-millionaire. The steps were clear and without need for interpretation: 1. Clear Goals 2. Hard Work 3. Unwavering Focus Recently I was asked to make a similar list as to what it takes to […]
January 3, 2011
Photo by Chris Williamson. Introducing guest author, and real estate blogging savant, Ardell DellaLoggia: If you know me, you know that I consider LEAD and DEAL to be “dirty four letter words” that we should all strike from our vocabulary. If you haven’t already done that, make it your New […]
December 21, 2010
When I talk with someone about what they are doing for their current online marketing strategy, I more often than not hear them mention: “I’m using Twitter” [among other things, of course]. To date, none of people I have spoken with claim to have ‘done business’ because of it. However, that doesn’t immediately […]
December 16, 2010
You Just Need To Stick With It Ask yourself: What are you trying to accomplish with your online marketing? What is your intended audience looking for? What is your contribution to the internet? 1. What are you trying to accomplish with your online strategy? Generate business is the main goal, […]
December 15, 2010
Don’t get caught wearing the Bad Idea Jeans Let me start by pointing out what aren’t shortcuts. 1. Having someone else provide content for you. This perceived shortcut comes in many forms, and they are all shortcuts to failure. Having your webdesign company provide content for you. I am often asked […]
December 14, 2010
I’m often asked by our clients and prospects, “What is the one thing that I could do to improve my blog?” The answer is always the same: Hit Publish More Often. All the good things that come from blogging come from posting content to the internet. I know it sounds […]
April 1, 2010
On nearly every call with a real estate blogger looking for advice, I end up having them consider both of the following. Everything else is at best tertiary to these concerns and can probably be satisfied by simply keeping these primary items in mind. 1. Why Are Your Visitors On Your […]