March 21, 2007
The Obvious: The most effective way to overcome objections is to handle them before they become a hurdle in the sales process. The new agent routinely looks for the solution to providing the right answers to their clients’ concerns. The questions they ask, the fears they present, the roadblocks they […]
March 16, 2007
“With Great Power There Must Also Come Great Responsibility!” – Stan Lee, Creator of Spiderman As Google has become a household name (and a verb), a certain amount of faith has followed that recognition. We all now seem to have a certain level of trust in the results that Google […]
March 15, 2007
Writing the same topic from different angles can help pin down your audience and your subject. – As the long tail effect has taught us, broad, rich and on-topic content will attract the audience you are aiming for. So you’ve beefed up your blogging efforts; pumping out relevant content, regularly. […]
March 8, 2007
Who Took The Fun Out Of Blogging? By Teresa Boardman In my last Tomato post, Jim counted my questions and there were 21 of them. He answered them in 9 words. “Find your focus, Write your articles, Go to bed” Not a bad answer but he left out an idea […]
March 5, 2007
The biggest challenge for a new blogger is readership, not visitorship. Most who have the fervor to embrace the blog as a real estate marketing tool have no problem developing the content. Dropping a post on ActiveRain or Digg will generate an instant audience. It’s enticing that audience to actually read […]
March 2, 2007
Jason Benesch, our resident twenty-something, distracted by something he stumbled across online, looks to paint the picture for what Realtors’ future clients are bound to ‘look’ like. The message is clear, this maturing generation of First Time Home Buyer’s is not enticed by the “Old School.” Beam Me Up, Jimmy By […]
February 28, 2007
Photo by Muffet – Liz West. Recently Global Research Center published findings that 68% of real estate agents are going to be focusing on blogging as a marketing tool in 2007. I find that number hard to believe. In essence that stat is claiming that there will be the emergence […]
February 22, 2007
(Bear with me.) The avant-garde trend of Blogging Evangelism in real estate blogs has ironically turned quite blase in their ubiquity. What? Let me try that again. It seems that the giving of advice, and the posture of expert, has become so fashionable that its impact is lost. What? Let […]
February 19, 2007
I didn’t coin it (Burke Smith did), but I love to use it: Technology won’t replace agents; agents with technology will replace agents. There’s a ton of talk about the next generation of Realtors and their unique approach to the business. The most common theme is that their use of […]