February 20, 2008
Fail to prepare, prepare to fail No one is denying that there has been a shake-up in the real estate industry. Empty cubicles, where there once was a waiting list, tell the story better than I could. A thinning of the herd is always a positive thing for those staying […]
October 7, 2007
Our goal here at the Tomato is to educate Real Estate Professionals on the fine art of successful business blogging. Now that our Active Vine of Blogging Clients has grown well past the 100 mark, it’s obvious we have an army of savvy real estate bloggers. In an effort to […]
July 11, 2007
Every client we work with has different real estate blog development needs. Often the concern is, “Do I need to replace the real estate website I already have in order to incorporate a blog into my marketing?” The answer: “It depends.” First, a quick look at the difference between the website, […]
April 10, 2007
1. Advertisements Will Cheapen Your Blog Nothing makes you look cheesier than having a bunch of ads next to your honest message. Especially ads that you really have no supreme control over. I can forgive some solid sponsorship that directly relates to the visitor’s needs and interest. 2. Lack Of […]
February 19, 2007
I didn’t coin it (Burke Smith did), but I love to use it: Technology won’t replace agents; agents with technology will replace agents. There’s a ton of talk about the next generation of Realtors and their unique approach to the business. The most common theme is that their use of […]
December 29, 2006
Their outlook is often unfounded. Again, we are thrilled to announce that we have another great article by the our own real estate blogging goddess, Teresa Boardman. Earlier this month she presented her strategy for 2007 with: Business Plan 2007: Blog For Leads. This week she spits in the tiger’s […]
November 21, 2006
The industry stats claim that it will take between 6 and 18 months to incubate the Internet Lead. Is a mean of 12 months too long? Can the real estate blog accelerate this? The obvious is that with an email address you are limited as to how you can communicate […]
November 8, 2006
Most real estate agents are very specific as to the area in which they specialize when it comes to generating leads and operating their business. Even within a city, most agents will identify themselves with a radius that encompasses a only few neighborhoods. Their aim is to have the majority […]
October 29, 2006
I received an unexpected response the day* I decided to start telling everyone I knew that I had started the Real Estate Tomato Blog. Most people ignored the announcement…. but I expected that. What wasn’t expected was that a colleague of mine that has also been making a living as […]