December 13, 2022
Because they are mostly lazy scammers that sell snake oil. Or… The good ones are too expensive and already too busy to take on new business. The problem with paying someone to blog for you is that if you don’t know what it takes to be an effective blogger in […]
December 9, 2022
Nearly all agents who try blogging give up in less than 2 months. Half quit after 2 posts. Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts Another half after the next 2 posts Another half after the […]
December 8, 2022
“Change is the only constant in life.” – Heraclitus Your sellers have new questions. Your buyers have new questions. Your neighbors have new questions. You need to have good answers. Answers that make sense. Answers that you can support in face of all the misconceptions they already have. Blogging is […]
December 3, 2022
Ugh are you still talking about blogging? Hell yeah I am! You’re just chapped because it’s something you know you should do, but never do. I’m the same with going to the gym for some. I wish someone could go to the gym for me, workout for an hour, and […]
June 11, 2021
The Lede: Most Real Estate Websites Fail To Produce Leads Because They Make The Same Mistakes The Mistakes: They lack a strategy to gain traffic. They lack high impact messaging. They offer nothing unique as a call to action. They have weak content. 1. They lack a strategy to gain […]
May 13, 2021
Styrofoam: Empty calorie words that simply fill in for cogent, meaningful content. The Goal: Find language that better connects the dots to what you really need to say/communicate. Examples of Styrofoam Words: Above and Beyond Expert Results Change Expertise Service Cutting Edge Less Specialist Dreams More State of the […]
May 4, 2021
The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1. Recognize Our Visitor’s Challenges We recognize that you have an issue/ a challenge […]
April 30, 2021
The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we are telling. Who is it? Is it you, and […]
April 28, 2021
The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve their challenges. The Decisions: We focus on getting the following affirmatives: […]