The Real Estate Tomato Blog covers topics such as WordPress Real Estate Blogging, Blogging SEO Advice, Real Estate Website Design, Story Branding, Homepage Design, Content Marketing, Lead Generation, and Company Announcements. The best Realtor blogs are those that are publishing regulary.
May 4, 2021
The Lede: Without a clear understanding of what needs to be accomplished with the homepage we’re bound to miss the mark. Let’s look at how one might use particular text and images to tell The Story. 1. Recognize Our Visitor’s Challenges We recognize that you have an issue/ a challenge […]
April 30, 2021
The Lede: If the story being told on the homepage is that there is a challenge to be solved by using your services, then who should we make as the Hero? There is only one Hero in the homepage story we are telling. Who is it? Is it you, and […]
April 28, 2021
The Lede: In an instant your audience decides whether to stay or go from your website. The goal is to keep them there so that you have the opportunity to show them that you’re the best option to solve their challenges. The Decisions: We focus on getting the following affirmatives: […]
April 28, 2021
Why it matters: The Hero Image, when chosen properly, is your most effective story-telling tool. Its origins come from the Hero Prop in plays. The large, easy to see stage prop that sets the scene… the scene where we empathize with the main character (the hero). The Hero Image should […]
November 21, 2017
Audience Traffic Stats are in for 2017 and it is NOT looking good for websites that are not mobile friendly. Check these out! In 2017 Twitter 80% of their users access the site with mobile. In 2017 Google 60% of their users access the sire with mobile. In 2017 Facebook […]
September 20, 2017
Technology advances and design trends change. It is inevitable, and if you make no effort to keep up, you will fall behind. What your audience expects versus what impression they gain from your website is the crucial factor as to whether they stick around. If they are leaving moments after […]
March 22, 2017
When we design a new site for a client, one of the questions that catches them off guard is “What do you want people to feel when they first arrive at your website?” Website Curb Appeal When you have lots of competition the first impression is so important. This is […]
February 27, 2015
Starting April 21st, Google will give higher rankings to mobile friendly websites. If your competition has a mobile friendly site, and you don’t, they will most likely preform better in competitive search results. Late last year, Google started to highlight mobile friendly websites, and now they are giving them preference in the […]
April 30, 2013
The ubiquitous Property Quick Search has been a tough design element to evolve beyond. Everyone seems to have one, but is it necessary? I only ask because there is a solid argument against its value. Argument Against a Property Quick Search It’s a sure bet that the visitors that you […]