August 4, 2016
Normally I reserve this blog for articles regarding content marketing advice, but today I’m mixing it up and giving you some unsolicited real estate advice. I recently read a post on Reddit that made me think of you all: Homeowners of Reddit: When you purchased your first home, what item […]
May 26, 2016
Those huge photos on your website are driving away your visitors. Creating a strong first-impression-emotion in your audience is a great strategy to keep visitors on your site. But when that first-impression-emotion is annoyance your bounce-rate will skyrocket. The current trend is to use large, full-width, high-impact images to create emotion in your […]
February 27, 2015
Starting April 21st, Google will give higher rankings to mobile friendly websites. If your competition has a mobile friendly site, and you don’t, they will most likely preform better in competitive search results. Late last year, Google started to highlight mobile friendly websites, and now they are giving them preference in the […]
June 24, 2013
Lori Turoff of Hoboken, NJ. Website: HobokenRealEstateNews.com Tomato: How long has blogging been a part of your real estate marketing strategy? LT: Well, ever since we first connected way back in late 2007. From the blog I get 90% of my business. Down from 100 only because I get some referrals […]
April 30, 2013
The ubiquitous Property Quick Search has been a tough design element to evolve beyond. Everyone seems to have one, but is it necessary? I only ask because there is a solid argument against its value. Argument Against a Property Quick Search It’s a sure bet that the visitors that you […]
April 16, 2013
U.S. Navy photo by Mass Communication Specialist 2nd Class Ben A. Gonzales The usefulness of your website to your visitor needs to be established in the first impression. Here’s how you make sure you are successful in that effort. Step 1. Establish EXACTLY who your target audience is. Step […]
April 5, 2013
A curious package arrived the other day. It’s contents just as curious. An Electron Robot and a note expressing that they would appreciate me blogging about it. Apparently it has to do with a new marketing campaign that C.A.R. launched with the help of indie marketing firm Red Tettemer. I […]
March 20, 2013
Part Two: The Navigation Almost every article we write should could start off the same way: Consider the audience you are intending to attract to your website. Make every decision with them in mind. The navigation of your site is no exception. Applying the above to the decision of how to lay-out […]
March 20, 2013
We have designed a ton of real estate websites; nearly 1,000 to date. Every one of them began with a comprehensive Design Interview between client and the Real Estate Tomato creative staff. Each interview has us covering, in detail, several integral elements of the custom real estate website. This […]