World Class Training Is Available For Every Client
Each client has different needs, goals, levels of comprehension, expectations, time, etc.
Therefore each training event is unique.
A typical project affords each client up to 3 hours of live, 1-on-1 training.
Below are examples of what we typically expect to train on, at least in part.
Content Creation (Blogs & Pages)
Introduction to Blogging
Critical Resources
Defining Your Audience/Topics
Content Creation and Management
Writing Content That Gets Read
Mastering Basic/Intermediate Formatting Skills
Effective Headline Writing
SEO (Search Engine Optimization) Basics
Proper Use of Images
Basic HTML Tips
WordPress
Basic WordPress Knowledge
Advanced WordPress Knowledge
Using and Adding Widgets
Plugins (Searching, Adding, Activating, Managing)
Comments, Trackback and Spam Moderation
Website management
Theme Design Management
Homepage Management
Internal Page Template Options
Content Organization
Content Beautification
Menu/Page Navigation Management
Sidebar Management
Marketing
Advanced Blogging Techniques
Best SEO (Search Engine Optimization) Practices
Social Networking / Offline Marketing
Social Media / Online Marketing
Website Traffic and Followers Analytics
Google Webmasters
Google Analytics
And all your questions!
The above training subjects is neither required to be learned nor required to be taught in its entirety. Each peoject is afforded 3 hours which includes as much of the above as you're interested in learning within that time window. Additional training hours can be purchased a la carte at a rate of $75/per.
Training typically begins immediately following the successful set up of your new custom themed WordPress website. By training with an online webinar/teleseminar format, we are able to share our monitors live, as we introduce new tools, sites, techniques and concepts during training. We are right there with you, every step of the way!
Clients are trained in a one-on-one environment to ensure we train at your pace and availability. Training is usually conducted weekly for an hour+. The 3-hour training event typically spans 3 or 4 weeks.If you aren't already leveraging content marketing successfully, you most likely need the training. We are able to help absolute beginners, novice and intermediate content creators, as well as those that have been at it for a while, but not seeing the results they want.
Since the training covers not only content marketing, but also website management, you will gain the confidence you need to drive your site successfully.
Each client has different needs, goals, levels of comprehension, expectations, time, etc.
Therefore each training event is unique, and not intended to be used universally.
We encourage our clients to record the sessions themselves if they would like a copy of the training they experienced. In the event that the client would like to record their sessions, we can recommend the appropriate tools for screen capture/recording.
The short answer is, "no." You can train with us even if you don't have one of our sites, nor host with us.
However it would be best if you are on a WordPress platform since much of our training revolves around taking advantage of it. But having one of our custom designed websites is not required.
Of course there are no guarantees - BUT - for those that establish clear goals, and are willing to put in the time and focus to learn and apply proper technique, the results are going to come. Effective content marketing is not rocket science. It simply involves acheiving a comfort level with the tools, a clear target audience, and a commitment to publish unique, regular content intended to answer the questions of that target audience.