WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.
 
WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO)."

However, there is lots that can go wrong once you "open the box" and design a theme for your website.
This is where we come in to help ensure your site is properly optimized.
We design your theme with Good, Clean Code.
We teach you to create great, SEO friendly content.
We help you organize (categories, tags, and menus) all your content to be SEO friendly
We leverage 3rd party SEO plugins such as WordPress SEO by Yoast, and All-in-one SEO for control of Robots, Sitemaps, and Metadata (keywords, descriptions, titles).
We set up your Google Webmasters and Google Analytics accounts, and train you to understand them.
So yea, we have you covered.

It's magic. If you write it, they will come.
Well it's not exactly magic, but it seems like it with the results you can get from regular blogging.
The basic idea is this: WP blogs have the ability (through pinging) to alert the search engines of any newly published content. The more you hit publish, the more your content and website are spidered. As long as your content is focused on your target keywords, you are going to reinforce your authority for these keywords with every instance.
From there it's just a simple formula: the more you write, the more you are spidered, the more you show up in the SEs, the more you are read, the more you are trusted, the more business you generate.

For most the answer is that you should know the basics. If anything this will help you avoid making mistakes that will hurt your efforts. As explained above, WP is pretty much ready out-of-the-box. So you can apply some very basic SEO tactics and have great results.
Knowledge is power, and certainly, the more you know about and apply SEO tactics, the better chance you have at achieving your goals. But at some point you could end up looking too deeply into it, and not publish as often as you should because of over analyzation.
Let's face it, you are a busy business owner. You hardly have the time to commit to creating and publishing content in the first place. Worrying about SEO is only going to make that harder. So we recommend that you just focus on creating as much content as often as you can, with a basic SEO understanding that we'll give you in training.
If you need more attention than that, it would be best to seek help so that you can stay focused on what you do best.

Google Analytics!
They lay it all out for you.

• From the quick glance info such as:
• Real-time visitors on site now
• How much traffic and page views you get
• New vs returning visitors
• Which pages are being viewed
• What keywords you are being found for
• Visitor demographics
• Device specifications

To much more detailed info such as:

• Campaigns
• SEO analyzation
• Website and content effectiveness
• In page analytics
• and much more!

If you are interested in learning about Google Analytics, we can cover that in our training classses together where we will cover how to make sense of this information, and use it to your benefit. It's really neat once you start seeing the numbers grow!

We leverage WordPress
- A website build on WP is the first step right direction to strong SEO.
Our sites are fast loading 
- Our average load speeds are between 1 and 2 seconds ensuring lower bounce rates, and Google seems to favor fast loading websites.
Our reported uptime is 99.99%
- Downtime affects your indexibility, which Google relies on to determine your placement.
Our sites are programmed with clean code 
-  Google seems to favor websites free of coding errors, not to mention clean code generally gives the user a better experince.
Our sites are mobile friendly 
- Google seems to favor websites that are designed for the mobile experience. 
We offer training on the basics of SEO 
- Understanding and applying the basics of good SEO practices makes a massive difference in your effectiveness.

Recommended steps that we help with:

Installation of Google Analytics -  sign up for their free application: Google Analytics and we'll make sure it is installed properly on the website.
Installation of Google Search Console confirmation code - Sign up for and claim your property (website) on Google Search Console and we'll make sure it is installed properly on the website.
Installation and Activation of the Yoast SEO Plugin - the #1 WordPress SEO plugin that can walk you through every step to sound website SEO.

What we dont do:  

We don't make false promises about your expectations and Google.
We don't write the blogs and content for your website.
We don't manually scrutinize your website's current and future content for SEO effectiveness.
We don't "submit you to the search engines" because that is a BS claim.
We don't implement nor recommend SEO hacks, tricks, or other "blackhat" techniques to be found in the search engines.

What we can and usually do:

We train our clients on the essential basics of using SEO to be found in Google through content creation.
We help install trusted tools to help manage your SEO (see Yoast SEO above)
We are available for ongoing support and cousel on SEO and your website - ask away!

What else can you do to help be found in Google?

1. The easiest and most affordable way is to properly blog your way in. It works very well if you are committed.
2. Set proper expectations for how well you will do in Google based on your efforts and goals.
3. Ensure all your social media accounts offer a proper link back to your website.
4. Share your UNIQUE content on social media for engagement, spread, and traffic.
5. Buy your way in. Deep, effective SEO is all about building a relationship with Google. If you are not willing to put in the work yourself through content creation, or if you are not reaching your goals wiith your own efforts, then you can pay others to help. It is not cheap, and it is not fast - but when you work with an SEO company that you can trust, and are willing to commit to an effective budget, the results will pay for themselves many times over. To help you avoid the pitfalls of SEO scams, we partner with some very reputable, experienced, and effective SEO specialists. Learn more about Managed SEO here.