The typical turn-around for the development of a custom designed, full-featured, real estate theme is less than 30 days.

This time can vary depending on your availability for input, feedback, interviews, and training.

After developing over 1,500 custom themes from scratch, we have developed a well-oiled system that ensures we deliver to your expectation.

Our goal, with every project, is to bring this development period down to as little as 18 days. In order to make this a reality we leverage the BeTheme platform that allows us to custom design directly to WordPress, saving us many steps in the process. But the real magic is in your preparedness. The more detailed you can be with your needs, when it comes to the look and feel of the site, the faster we can deliver that vision as a reality.

Every new custom theme project begins with a live design interview (that lasts about 60-90 minutes).

Before the call, you are given a Design Questionnaire of about a dozen questions that helps you prepare to have a constructive meeting with us. The questionnaire covers all of the crucial design elements such as color scheme, branding, masthead, navigation, header, calls-to-action, site architecture, fonts, functionality, real estate specific components, and the footer

We also discuss your target audience, and consider their needs and expectations.
And finally we look for descriptions and definitions as to what the site should feel like; what emotions should it conjure?

Once we have gathered all this crucial information, we dedicate as much as 25 design hours into the development of a live, fully custom theme, ready for presentation to you. This whole first phase takes about 7 days.

We have got this process down so well, that our expectation is that the “first pass” turns out to be 75-80% the way there in terms of satisfying your vision. In fact every once in a while the client offers no feedback other than, “It’s perfect! don’t change a thing.”

Once the first pass at the theme is complete we meet with you for another live conversation. This time we have the working theme which we can instantly mold from “close” to “perfect.” Edits to the theme are done “on-the-fly,” involving you intimately with the process.

For more complex designs, or if the design finishing requires more than a single appointment, subsequent meetings are scheduled to complete this phase.

Once the theme is agreed to be complete, we “Sign Off” and move into orientation, and training.

“By failing to prepare, you are preparing to fail"

- Benjamin Franklin

Your preparedness is the one wildcard in our system.

If you come to the initial design interview unprepared to constructively discuss the design elements we have outlined in the Design Questionnaire, I can almost guarantee we are going to have a difficult time getting you what you want.

We have done this over 1500 times. I am confident that with our system, we can deliver exactly what you are envisioning in terms of a unique look for your needs. As you look through our portfolio you will see recent examples of themes we have developed that have been signed off by the client prior to going live. Each theme is another example of our successful completion of the custom design phase.

We are confident that we can deliver exactly what you are looking for, as long as you can help us see your vision.

We pride ourselves on being on of the top real estate website design companies in the industry. We know that this comes from building a relationship with your client from the very first call. That connection allows the magic to happen, delivering you with a real estate site we are both very proud of.

Each full custom theme development is afforded up to 46 hours of development time. This tally includes your design interview, the design phase, integration of the theme, platform development, coding, quality assurance, training time, onboarding and orientation appointments.

Each project is afforded up to 10 total Design Hours, before coding. This is easily sufficient for 95% of our clients' projects. Additional design hours, after the initial 10 hours, are preformed at $85/hr. Custom design process estimated time of mock-up completion: 7 business days.

Once a design is “Signed Off” it closes the design phase, and all subsequent design needs will be billed at $85/hr unless quoted otherwise.