I logged on this morning and saw the new design. Wow! It looks amazing and it is exactly what I imagined. RE Tomato understood my vision and put it to pixels in such a short time.
Tracey Thomas
I tell anyone who is thinking of getting a website, they need to make the choice to let the RET design it. I think of the $1000′s of dollars you could spend letting someone else set up a template and then push you off the plank to let you swim with everyone else… and, as the ship pulls away, you are in the water wondering what happened and why you look like everyone else.
Jeannie Thompson

It is our promise

to develop you a
full featured real estate website
that stands out
among the crowd.

  • No prefab templates
  • No plug-n-play layouts
  • No one-size-fits-all

Since 2006 we have built over
1,000 custom real estate websites.

Here are the 4 most common questions we are asked about the design process:

How long does it take?

The typical turn-around for the development of a custom designed, full-featured, real estate theme is less than 21 days.

This time can vary depending on your availability for input, feedback, interviews, and training.

After developing over 1,000 custom themes from scratch, we have developed a well-oiled system that ensures we deliver to your expectation.

Our goal, with every project, is to bring this development period down to as little as 10 days. In order to make this a reality we built the Greenhouse platform that allows us to custom design directly to WordPress, saving us many steps in the process. But the real magic is in your preparedness. The more detailed you can be with your needs, when it comes to the look and feel of the site, the faster we can deliver that vision as a reality.

What is the process?

Every new custom theme project begins with a live design interview (that lasts about 60-90 minutes).

Before the call, you are given a Design Questionnaire of about a dozen questions that helps you prepare to have a constructive meeting with us. The questionnaire covers all of the crucial design elements such as color scheme, branding, masthead, navigation, header, calls-to-action, site architecture, fonts, functionality, real estate specific components, and the footer

We also discuss your target audience, and consider their needs and expectations.
And finally we look for descriptions and definitions as to what the site should feel like; what emotions should it conjure?

Once we have gathered all this crucial information, we dedicate as much as 24 design hours into the development of a live, fully custom theme, ready for presentation to you. This whole first phase takes about 7 days.

We have got this process down so well, that our expectation is that the “first pass” turns out to be 75-80% the way there in terms of satisfying your vision. In fact every once in a while the client offers no feedback other than, “It’s perfect! don’t change a thing.”

Once the first pass at the theme is complete we meet with you for another live conversation. This time we have the working theme which we can instantly mold from “close” to “perfect.” Edits to theme are done “on-the-fly,” involving you intimately with the process.

For more complex designs, or if the design finishing requires more than a single appointment, subsequent meetings are scheduled to complete this phase.

Once the theme is agreed to be complete, we “Sign Off” and move into orientation, and training.

How can I be sure I get what I want?
“By failing to prepare, you are preparing to fail”
Benjamin Franklin

Your preparedness is the one wildcard in our system.

If you come to the initial design interview unprepared to constructively discuss the design elements we have outlined in the Design Questionnaire, I can almost guarantee we are going to have a difficulty time getting you what you want.

We have done this over 1000 times. I am confident that with our system, we can deliver exactly what you are envisioning in terms of a unique look for your needs. As you look through our portfolio you will see recent examples of themes we have developed that have been signed off by the client prior to going live. Each theme is another example of our successful completion of the custom design phase.

We are confident that we can deliver exactly what you are looking for, as long as you can help us see your vision.

What does my investment cover?

Each full custom theme development is afforded up to 24 hours of design time. This tally includes your design interview, the development, the coding, and the integration of your theme, as well as the subsequent revision appointments.

95% of our custom theme projects are completed in under the allotted 24 hour limit. Additional design hours are billed at $75/hr.

Once a design is “Signed Off” it closes the design phase, and all subsequent design needs will be billed at $75/hr unless quoted otherwise.

We’d love to hear how we can help you.

Get Started!

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