Every new custom theme project begins with a live design interview (that lasts about 60-90 minutes).
Before the call, you are given a Design Questionnaire of about a dozen questions that helps you prepare to have a constructive meeting with us. The questionnaire covers all of the crucial design elements such as color scheme, branding, masthead, navigation, header, calls-to-action, site architecture, fonts, functionality, real estate specific components, and the footer.
We also discuss your target audience, and consider their needs and expectations.
And finally we look for descriptions and definitions as to what the site should feel like; what emotions should it conjure?
Once we have gathered all this crucial information, we dedicate as much as 18 design hours into the development of a live, custom theme, ready for presentation to you. This whole first phase takes about 7-10 days.
We have got this process down so well, that our expectation is that the “first pass” turns out to be 75-80% the way there in terms of satisfying your vision. In fact every once in a while the client offers no feedback other than, “It’s perfect! don’t change a thing.”
Once the development theme is complete we meet with you for another live conversation. This time we have the working theme which we can instantly mold from “close” to “finished.” Edits to theme are done “on-the-fly,” involving you intimately with the process. It is common that we need more than 1 design review/revision appointment to get your approval/sign-off. At this point, the design phase of the Full-Custom package is considered complete.
Once the theme phase is complete, we move into orientation, and training (if purchased).