About The Real Estate Tomato
The Real Estate Tomato is the collective experience of nearly 60 years of marketing expertise in the real estate and internet industries. Together we have built a business model around education, superior products, community and service.
Our success is measured solely by the success of our clients.
To ensure that we continue to strive, we commit to personally develop each client into a proficient blogger, with the knowledge and skills to make them most effective.
Jim Cronin
Owner and Author
Since 2000, Jim Cronin has helped thousands of Realtors develop a superior internet presence through blogs, improved websites and other online initiatives. His passion to educate, dedication to excellence and vision to embrace new medias are the foundations upon which his company, Real Estate Tomato, have been built.
Speaking engagements, online-training courses, blogging and one-on-one consulting have been Jim’s platforms of choice when it comes to educating his audience on leveraging the technologies that will make today’s real estate professional successful.


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Jason Benesch
Director Of Technology
Thousands of real estate professionals have benefited from Jason’s expertise, service, consulting and innovation. Helping agents better understand how to leverage the internet tools they have in their arsenal is not only an understatement, but completely overlooks his technical savvy. Jason’s knowledge of web design, coding, website architecture, SEO, WordPress, and server management are the backbone of the Real Estate Tomato products.
Jason and Jim make the perfect partnership because of their opposing skill-set. Together their vision for providing the real estate professional with the most advanced tools, and the savvy to utilize them effectively, has been the formula of the rapid success of the Real Estate Tomato.
Dedication, hard work, consistency, knowledge, participation, and community are the core to the philosophy of their company. The result has been the inspiration to thousands of dedicated blogging clients and fans.
Chris Hotz
Project Manager and Director of Customer Experience
Having spent the last few years consulting real estate agents throughout the nation on understanding the management of their internet presence, Chris has prepared himself to grab the reigns of our clients’ experience with our company.
Hotz’s roll is paramount for each client’s experience in that he oversees every project, personally trains all our our clients to manage their blogsites, and heads our Customer Service staff. It is his job to ensure your experience is not only enjoyable and successful but perfectly executed, phase by phase.
Justin Smith
Director Of Coaching
In addition to being our Head Media Coach, Justin is the President of the Christian Real Estate Network, and co-author of SearchingSolutions, a search engine marketing powerhouse. His passion for internet marketing, blogging, SEO, and for helping people become more successful with their business have made him a perfect fit for our team.
Justin’s mastery of our intense, webinar training courses have made our clients’ experience second to none when it comes to learning how to be found online, generate leads and grab the blog by the horns.



Chris Daley
Consulting and Project Management
Since 2001, Chris Daley has dedicated his career to helping small businesses, with a focus on real estate, embrace the web and bridge the technical divide. Having worked with over 1000 agents in 74 regional MLS’s, Daley has an unparalleled knowledge of the market on a national and local level. We are thrilled to have him on the team, not only because of his consulting strength, but because of his vision and clarity of direction.
Prior to joining the Tomato, Daley has held several positions in the area of business development and sales training with Interactive firms in Southern California and North Carolina. Not only does this knowledge bring a different perspective to our clients development but it also contributes to the organic growth of the Real Estate Tomato.
Rob Saxe
Consulting and Project Management
Rob’s experience as a Realtor for 7 years in the greater Sacramento area gives him, and us, a great understanding of an agent’s needs, concerns and challenges when it comes to embracing the technology and training that we deliver.
He is a natural fit with the Real Estate Tomato as one of our consultants and speakers.
Monte Cronin
Director Of Finances
7 years in the television industry, directing commercials and selling air time have prepared Monte to not only provide outstanding service, but her organization skills and multi-tasking abilities are geared to ensure every client is properly accounted for and serviced.
Be sure to ask for Monte, if you have any billing, accounting or financing needs.
Molly Tomato
Director Of Service
Our resident genius. Molly has the skills of all of us combined, and then some.
If you have a question, concern, challenge, or concept that needs attention, Molly guarantees a 4 (business) hour response time. She’s quick like a cat.
The Design Staff
Expertise in Web 2.0 Design, Photoshop, Illustrator, Flash, CSS and XHTML.
Our Motto: Everyone deserves a great looking online presence. Don’t settle for templates.
Career Opportunities
If you think that you have the skills and experience to be an asset to our team,
we’d love to hear from you.
Our Most Recent Blog Articles
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- After what has been an absolutely whirlwind year of company growth, product development and business travel, it’s hard to believe...
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- 3 Years Of Real Estate Blogging - The...
- A very special post on the Real Estate Tomato today: Teresa Boardman takes a look at what 3 years of...
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